subject: What Is Lead Generation? [print this page] Lead is the manufacture of connections among well-matched customers and target corporate vendors. Which really just implies looking for individuals who will buy what you have to sell. It's often seen as the grunt work of building a successful business, but where would you be Without clients? Therefore, you need to learn the skill of generating leads.
How do you produce leads? Several ways: advertising, trade shows, publicity and public relations, product literature, and somewhat less successfully by spam (certainly not recommended). All these methods are based on the statistical likelihood that if you communicate to a big audience, you should get a response back.
Another method of obtaining leads is buying them. Lead generation can definitely be costly, but that is actually a matter of what route you choose. It doesn't have to be. There are extremely simple and effective ways to generate leads that don't cost and arm and a leg, particularly if you are prepared to put some elbow grease into it and learn the techniques.
Cold leads individuals truly love to hate because they have had to contact with these individuals before calling or writing them. Warm leads are individuals who responded to a request (or chosen in by signing up for something). They either respond to you directly, or respond to you through your website. Hot leads are people who responded, indicating an interest in your MLM business. All leads require follow through, but different sorts of follow through, and these are the skills you should learn.
This will interest you, conversion rates on leads you receive often have a higher conversion rate than cold contacts. Why? Simply because the prospect is prequalified, before you ever receive the lead. Quite simply, they asked to obtain the information you have.
Companies spend large amounts of time, effort, and money attempting to get a few individuals to respond out of a huge pool of potential clients to become a new lead. However, they do not invest the time to follow up. Each day you let a lead sit unattended, it reduces in value. You get out of lead generation what you put into it. As soon as you have a lead, start relationship marketing and build from there.
