subject: Search Engine Optimization Copy-writing - Tips To Help You Write Better [print this page] How much do you comprehend about the phrase SEO copy-writing? Search engine copy-writing is the simple skill of writing content that is targeted towards both, the search engines and as well the end user. However, it is possible to write your copy the wrong way, which could damage your results on the search engines. So the object would be to create great copy for your prospects, but then amend it just enough so that the search engines rank it well simultaneously. It involves using appropriate keywords in your content so that it helps you in optimizing your site to rank better. But SEO copy-writing is not keyword stuffing, where you insert several keywords into the content in order to get ranked. Work towards a keyword density of about 3% so you don't risk overdoing it and being labeled as a spammer with the search engines. Apart from that, SEO copy-writing is different from creating simple content because you're not just keeping in mind the search engines but also your readers who are looking for quality information. It can take a little time to hone your skills with SEO copy-writing. This article will offer some tips to help you improve your skills as an SEO copywriter.
SEO copy must have all the right keywords in all the right places, but it must also sound read naturally and it must be legible at the same time. If you can include your keywords in the right places, the search engines will favor your site for the keywords you've decided on. If you have copy that's well written, but that doesn't have the right keywords written into it, the search engines may not know how to rank it. The idea behind great SEO copy-writing is being able to create copy with the right keywords included that also sounds natural. You are about to read about some SEO writing methods that can help you get the most out of your SEO campaign ventures.
You may be a great writer, but this alone is not enough when it comes to writing content for the search engines. SEO copy-writing is all about making sure you have the content optimized for the search engines. You have to decide on what keywords you are targeting before you start writing anything. For this reason, a major part of SEO copy-writing is keyword research. Your main aim here is to write content that is appealing not only to the search engines but also to the general audience, which means you have to be ready to give out a compelling copy that is well researched. For example, let's say your site is about 'gardening', make sure you have this topic researched and you have a list of all the keywords that are related to gardening. You should, however, avoid keywords that are too broad, because they are very competitive and difficult to rank with. Since the search engines use your keywords to rank your site, this is actually the single most critical aspect of SEO copy-writing.
SEO copy-writing involves ensuring that all necessary parts of are available so that search engines can rank your page, it is not only about having the right keywords. The element of internal linking is one that is ignored many times because the significance of it is not understood.
Search engines consider the use of external and internal hyperlinks as important when judging your copy. Talking about the internal link, you should link all the inner pages of your site in such a way that it's relevant. It would be the same as saying that when linking pages, the pages should both be made up of content that has similar themes or topics. This improves the navigation of the site and at the same time lets your readers find relevant information easily, making them spend more quality time on your site. Besides that, search engines love internal linking when you do it effectively, which will help you boost your rankings. Now when you talk about the outgoing links to other sites, they will help you get a positive vote, giving the search engines another reason to improve your rank. You should remember that when creating search engine content that it is important that effective linking is used. As you write the content for your site, remember that you need search engines to index it. Keep your content shown as plain text and avoid flash or words written on graphics as these don't contribute to your rankings. Search engines won't be able to read flash, which means your web page wouldn't get indexed. This simple mistake can severely damage your ranking in the search engines.
You can't ignore any details when you are writing your content for the search engines, so you have to pay attention to things such as how long your content is and your keyword density. You want the search engines to pick up the keyword relevance of your homepage, so make sure that the content you have there is at least 500 words. If you have only a few lines on the page, it wouldn't enough content to actually help the search engines rank you. Search engines give first consideration to the first part of your page and don't always look deeper, so make sure your main keywords are used near the top of the page. The search engines, then, like content that is both relevant and of a certain length, generally around 500 words.
A good tip to learn is to use variations on the keywords you use instead of using the same ones repeatedly. The main reason this is good is because the search engines don't take kindly to keyword stuffing. That, and because search engines will see your keyword variations as a sign that you have authority over the subject you're writing about. Search engines utilize a system called LSI or lateral semantic indexing that looks for like terms on a page that will help them effectively rank it. That's why thesauruses are useful so that you can come up with as many like terms as you can.
Another thing to keep in mind is that you should avoid using frames for your content when creating the navigation for your site. Frames do not serve a useful purpose, so you are better off not using them. The search engines won't be able to read the frames and find it difficult to identify, index and rank pages with frames.
Last but not the least; when you're naming your files, you should have at least 4 to 5 keywords in them. It is easier for your content to rank and in the optimization of your site when keywords are in the filename.
So, in closing, SEO copy-writing can not only get your site ranked higher, but it can also let your readers know exactly what ideas you're trying to pass along.
