subject: "variant Of Cars," Why Is The Deceptive? [print this page] Automobile market, following a "twin vehicles", the now common "variant of cars." The so-called variant, in fact, refers to gene fission, leading to the object deformation. I remember there was a science fiction film in such a scenario, a deserted island Zengyin human nuclear tests, led a group living in the island produced mice gene mutation, the results of its descendants form a gigantic individuals, to human beings with to a disaster. Now a lot of Car Manufacturers have introduced a "variant of cars," seems to be similar to this.
Now abound in the automobile market, "variant of cars", the first from the profile view, there is expanded and a miniature version of the difference in the SUV market, and this was especially evident. The global Financial Crisis, and the new Energy Automotive wave of baptism, a large SUV because of fuel-efficient, Environmental protection Been criticized and other issues, the market volume also showed a downward trend once. In the large SUV is not optimistic about prospects for the situation, some car manufacturers in the shape of the size of the move from the brain. For example, the existing basis of a large SUV, launched their narrow version of the SUV models, through a re-packaged so, on the face of a new car in the market. In addition to changes in the external model
addition, some car manufacturers have introduced new models is fully engaged in the same platform out. Not long ago, an automobile manufacturer's boss disclosed in private chat with reporters, such as a new model with the old models produced the same platform, apart from vehicle emissions, configure, price is not the same as outside, the car "heart"?? engine is the same, so not only changing the pattern selling cars, but also cost savings.
And some of the "variant of cars," is even more exaggerated, not only the production of a joint venture brands with the platform of the car's engine, chassis, gearbox and actually on the market before Sell The same brand of a joint venture. The car manufacturers in the promotional time, saying that the model is time-consuming for several years, technology research and development into the 10 Jige Yi out out. This "variant of cars," a listing is to go "cheap" way, in fact, manufacturers invest in R & D funding for this car is very small. Manufacturers will be keen to launch
why these "variant of cars?" Press that, in addition to considering cost advantage, is that in the face of fierce market competition, some manufacturers of mind impetuous, quick success and to make the market. There are also Marketing Strategic considerations. Some manufacturers continue to launch new vehicles in the face of automobile market situation, to find bright spots and hot spots, the original number of models from another package, and then a new name, a "variant" of the new car started in the car Shangwang popular the.
Reporters that, "variant of the train" is a "deceptive" acts. Which acts both suspected of consumers, but also the adverse effects of self-deception. Automotive industry is the pillar industry in national economy, imagine, car manufacturers are not in technology research and development, powertrain, talent pool on the brains, and blindly to sales and performance for the consideration, copy, copying other cars, then sell the car What more does not have practical significance.
