subject: Training To Evaluate The Best Mlm Company Products Or Services [print this page] http://www.mlmrenaissance.com http://www.mlmrenaissance.com
If you are reading this article you have probably been doing some research online to find information about The Best MLM Company. In this article you will learn about factor #3 of the 5 key factors to evaluating any MLM opportunity.
In Factor #1 we evaluated the MLM Company itself. Factor #2 evaluated the MLM team. Factor #3 is an evaluation of the MLM products or services.
Biggest MLM and Network Marketer Mistake: The biggest mistake would be network marketers make is to place too much importance on the product or service their particular MLM Company provides. Unfortunately, in the MLM industry it is far too common for new distributors to rush out and begin gushing to everyone they meet about miracle products and untold fortunes! Im not suggesting MLM products are not important they are vitally important, but the fact is that there are hundreds of reputable MLM companies out there that represent thousands of top quality Network Marketing products. So, you ask, what is important about a product or service? This question can be answered with what I call the two Vs Value and Volume.
The first question to answer when evaluating an MLM Companys products or services: Does the MLMs product or service have value? Is it a quality product, at a fair price that the majority consumers will find valuable? Do you personally find it valuable? Can you quantify the products benefits you have experienced? Do you use the MLMs product? Would you use it? How confident are you that enough other people on the planet will also find it valuable enough to build a successful MLM business around it?
Once you are convinced that the MLMs product is valuable, which is to say marketable, it really isnt important what the specific MLM product or service is. Now, I trust that you have enough personal and professional integrity that you would never try to promote a Network Marketing Companys product or service you personally did not believe held a value for customers. That would be a certain path to failure!
MLMs Ugly Little Secret MLM Turnover and Retention: The 2nd V is Volume. An MLM business (really, any business) is based solely on the movement of the MLMs products or services through a network of consumers. Thats right; MLM is nothing more than a model to market products to consumers. As a network marketer, you are paid when an MLM companys product or service moves through your network. The more volume through the network, the more money you are paid.
So one key question is: Is the MLMs product consumable? Is it a product that is purchased, used up and repurchased, over and over again - without you going out and selling it again? This is such a key factor to evaluating any MLM Company and creating a true, passive, residual income in an MLM business and most Network Marketers dont understand it.
MLM product Value and Volume are linked together by retention. One of the ugly little secrets in the MLM industry is turnover. MLM Turnover is the number of consumers in your network that stop reordering the MLMs product or service. If turnover is high in your MLM network, you will have to keep sponsoring more new reps on the front end, just to keep up with the ones falling out the back end and you will never experience a walk away passive, residual income in that scenario, because your volume will remain flat or possibly even decrease.
The greater value your customers find in the MLMs products and services they consume, the higher percentage of them that will continue to reorder that product or service month after month, year after year. As you continue to add new team members to your MLM network, your volume increases exponentially and your residual income continues to grow with or without you. This is the ultimate goal of an MLM business.
Now, Id like to offer just a little insight into this issue of any MLMs products and services. The vast majority of network marketers out there are trying to build their businesses by shoving a particular MLMs product or service down the throats of their friends, family, co-workers and even total strangers. This is exactly why 97% of new network marketers are doomed to abject failure. The saddest part of all is that in many cases this is exactly the strategy they are taught by their well meaning up line!
There is a better way, a much better way! The internet has changed everything about how MLM businesses will be marketed in the future. If you want to get in on the leading edge of this exciting trend and learn how MLM top earners in this industry are really doing it, then I encourage you to visit http://www.mlmrenaissance.com You will get instant access to a ton of free information and training to explode your MLM business. You will learn the exact strategies that MLM top earners are using to create endless leads and build massive MLM businesses. Dont miss out! Visit http://www.mlmrenaissance.com today!
