subject: How To Target A Specific Audience With Promotional Items [print this page] Implementing a promotional products marketing plan is a very good scheme for your business, it is one of the best ways to enhance the visibility of your business name and logo. Although many businesses have used this marketing it is still more effective if you know exactly the way to implement it.
All marketing costs something and this one costs a little more due to the involvement of purchasing promotional products. But these items are very powerful if they are given to the people who have the say so in the business you are targeting.
The question becomes how to define the specific audience with the promotional merchandise. The beginning of this is to know who your target market is, are they youngsters, older professionals or a college age group? When you discover this answer then you will know how to do the design part on the products, and if you design them correctly the target market will use them and therein is your power.
For a younger audience, you will be better off with an item that appeals to their recreational activities. For instance, you will have much more success with a coozie to keep cans cold if you want to get through to a college market. For a young professional crowd, a nice pen might do the trick, since they will be using that on a day to day business and your product or business will stay in the front of their mind. This is key because if the person is not using the item on a day to day basis, they are not going to be remembering your company and the marketing effort will have been a waste.
The other issue to think about is how are you going to distribute these items? You can always pick a good event and hand them out there but again, you need to think about where you position yourself as this is important. The answer to these questions depends again on knowing who your target market is, then you will know where the right place will be. The primary goal is to get the most number of products into the most number of peoples hands who are in your market, then you will have the best return on your marketing dollar.
