subject: Building An Effective Mailing List [print this page] The success of most of online marketers can be attributed to the way they acquire and manage their mailing lists. A mailing list is one of the most important components of an online business venture, which brings you better customers, more business and higher profits. It is so important to give a greater percentage of your business time to developing a superior and effective mailing list.
It is essential to create an impression that your business is customer-centered as well. But at the same time, you must not appear as being too desperate to get your customers to buy from your online store. Customers must get the message loud and clear that they can opt out of the subscription list when they want to, but as long as they are with you, they will get the best possible attention and service.
Highlighting your successes is another way of adding more customers to your mailing list. Your success is often seen by customers as a train on which they can ride to making profits. Your correspondence and news letters must make your customers feel tempted to be a part of your success venture. Free content, such as videos and podcasts, can be used to drive home the message to customers about the need to join you and share your success and profits.
Uniqueness always attracts attention. You must highlight your exclusivity to attract your potential subscribers by showing them some qualities and aspects of your company that they will not get to see anywhere else. If your business is service-oriented you can try and do things differently than what is generally the norm followed by the industry. Using a different type of material for your product or packaging them creatively can immediately grab the attention of potential customers. This can swell your mailing list considerably.
Using a squeeze page is another effective way of building a mailing list without spending too much out of your own pocket. This is a well-constructed page with details about the service or product that you intend to promote in the near future. It does not involve marketing the product. Rather, it is an effort to get customers to sign up for a giveaway or a free report. The page must highlight the benefits of the service or the product to the customers, and how it can bring about a major change in their lives in terms of saving time and money or other similar advantages. Getting professionals to design and create the content of the page can definitely enhance the chances of getting more customers on board, thereby adding more muscle to your mailing list.
The age-old practice of offering free business tool, software information or other similar items that is useful to the customers still works in bringing more customers to your mailing list. Yet, customers have become smarter over the years. Your free giveaway must be something that will benefit them. Signing up for a free autoresponder and setting up a newsletter or similar information page can help you retain the customers long after they have been offered the freebie. It is important to keep in touch with the people on your list at least once every two weeks.
These steps can definitely help you build up on your mailing list more quickly and more effectively.
