subject: Witter For Relationship Selling - An Introduction To Sparks Theory For Word-of-mouth Marketing [print this page] There's amazing pre-selling power in your Twittering. This concept is termed the SPARKS Theory. Mark Joyner said my SPARKS Theory can quadruple your business. It does not solely revolve around tweets. It's concerning certain sentences in your email promoting, but it works well for tweets.
The SPARKS Theory relies on that whole analogy of a forest hearth being started with one, small spark on dry wood. Then suddenly there is a huge forest fire. This is terribly symptomatic of marketing, and even real life as well. What turns someone from an acquaintance to a devotee is additionally a spark.
What turns a break into a buyer and a buyer into an evangelist is for certain words, phrases and sentences that are of benefit to them and amendment their world, outlook or selling in some way. That makes in them a spark that will hopefully catch on. It's like pre-selling in one hundred forty characters. It moves them right up.
If they read an article from you that you post on your tweet, and you write the tweet during a sure means thus they can't facilitate but click through, they click through, read and say, "Hey, I like your stuff!" you've got just gained yourself a fan.
The sweetness about Twitter is you'll be able to send out a tweet every minute, and every single tweet has the capacity ignite a spark during a prospect.
That is why I get so many fans, as a result of I build certain that each tweet I send out is tested to convey a spark to a break, to administer something valuable to them. That prospect can really answer you in turn. After you amplify that to 50 to 60 tweets each day, you actually create iron-clad client bonding.
