subject: Making Use Of Email Marketing To Generate More Sales [print this page] If your business has acquired customer mailing list you have an invaluable marketing tool that you can use to increase business. Mailing lists whether they are traditional snail mail or email, can help you target customers that have shown interest in what you're selling.
Take contact information you been give and compile it so that it will be most useful. Separate it by indicated interest, zip code and gender, that way you can send out personalized information to each of them.
When you create your first marketing piece to send to those on your list, be sure to start off by introducing yourself. Many people like to know who they are buying from and they feel reassured if they know some of your professional background. Use a professional tone but be friendly.
Don't write more than a paragraph of background. That's enough information for the first marketing piece. Give some details but don't get too personal. Your customers are interested in your relevant professional experience but don't need to know where you live or similar information.
Don't go into subjects that can be offensive to some people, like religion or politics. You shouldn't provide your home address either.
Be sure to provide references and photos of some of the work you completed. People will feel more likely to use your products and services if they feel others were satisfied customers.
You may want to use your mailing list to advertise a special promotion, sale or service. A discount may be enticing. Your customers may be willing to try out your business in a small way at first and see if it is a satisfying experience. Once they are comfortable with your business they may increase their orders and this will establish your reputation.
The success of your business depends a lot on your good name. Prove yourself with quality service. Make the most of your customer list and send out pertinent information on a regular basis. This will help your business grow.
