subject: What Is Viral Marketing? [print this page] Viral marketing is that brand of marketing where the promotional message is spread to many web users at the same time which further gets passed on, so on and so forth. The process keeps multiplying and reaches user after user within no time, in the end reaching millions of users. The attempt happens just once. The message is forwarded in bulk and reaches out to plenty of users in a single attempt. It is shot off at once through various channels of communication, a single transmission which is meant to cater to wide audience. Viral marketing is one of the most effective ways to reach out to the masses as one does not have to struggle too hard in doing the same and ensuring that the needful is done.
SEO can in certain ways be compared to the effect that viral marketing has on the campaign. Just like a website is optimized and becomes visible to the whole world because of SEO, viral marketing too makes the product being promoted visible in front of the world in no time. Just that SEO starts showing results over a period of time and this deadly form of marketing starts showing results within no time.
The marketing form has been said by marketing experts to be one of the most effective forms in cases where the visibility of the product has to be taken in front of the world in a very quick span of time. It is just like lightning, the concerned person does not even know when the marketing happened and how he suddenly came to know of the product. Everything happens at blitz speed. The whole thing starts, ends and gets done within no time and is so effective that the popularity of the product reaches global shores and sales start picking up as soon as people know about it.
Viral marketing has evolved into such a phenomenal process that organizations have started providing viral marketing services where the whole promotional campaign of the product will be taken care of. The features within these services include the likes of advertising, service marketing, media brokerage etc. These, also known as guerilla marketing strategies, are very sought in a lot of domains.
This latest marketing trend has taken the world by storm with every company looking forward to marketing its product taking special interest in the proceedings and ensuring that the promotions reach out to a wide user base. Viral marketing is at its best when done with a lot of strategy. Being prudent whilst performing a campaign such as this is necessary. It can have its drawbacks as well, for it may backfire so badly that the whole exercise goes futile and gets tagged as SPAM. Mass marketing, a synonym, is to be done innovatively so that it seems least intentional to target a mass audience base. The whole thing has to go off so smoothly that one struggles least to identify with it and is able to relate to the campaign and the pros shown through it.
