subject: Three Pillars Of Seo [print this page] There are three pillars of concept where the process of search engine optimization rests. The three pillars are those content, structure and the links that what make the search engine optimization fall and fly. Each one has equal importance like the other. Even thought the order you deal with them can affect your site SEO difficulty.
The first place to start is with the structure. Without a proper structure to start with search engine optimization is like a bit in the uphill struggle. All the search engine optimization professionals know how to develop architecture for the site to gently guide the search engine spiders.
But most of the business people start with the content since they have a ready structure in hand. Content is the best place to start with if you have an established site. As a starting point of SEO it is easier to polish the existing contents, writing new contents and placing the targeted keywords in the important places. Once the site content is ready and has been grasped a rethink can be done on the structural problems.
Links are often considered towards the end of the first optimization done to a site. This is because of the difficult task of developing an inbound link to a site. In most cases it can seem fruitful to approach a site for link even before the site is ready to face the search engines.
What you think when you see the three pillars of SEO, on the other hand it is the inextricably entangled nature of all three. Without having any knowledge on your site content it is impossible to plan the site structure. At the same time without targeted content the inbound links of the site have less effect. Without a proper and good structure the contents of the site will not shine and the internal links will also lose their potency.
Even though all the three elements have to be considered in the initial plan of search engine optimization, the work has to begin somewhere. If it is possible structure is a good place to start with. After having a clear idea about the content you think for the site then a basic structural plan can be drawn up. Even drawing a flow chart will help you to get a clear idea and clarify that how your site structure should work. This will help you to get some idea to highlight the important pages of the site and give you an idea of redirecting the internal pages of the site.
As the second stage content needs to be considered. If you have any idea of consulting a Search engine optimization expert for designing a site structure then your content can also be done from the scratch as well. The major and targeted keywords of the site have to distribute evenly throughout the site within genuinely engaging content. It is also useful if you are able to talk to your SEO consultant about your content provision. In this stage the internal links of the site can also be laid out with the help of appropriate keywords as the anchor text.
All the three pillars of SEO have to be considered at the start of the site optimization also whether you are optimizing an existing site or a new one.
