subject: Where Exactly Google Adsense Should Appear [print this page] When choosing whether to incorporate Ad sense into your site there are several factors to think about. Many feel that it diminishes their brand, whilst others view it as a useful tool for visitors which creates revenues and makes their content profitable.
The option can largely get down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This could appear to be a strange choice, opening up opportunities for rivals to advertise their products or services to your possible client base.
Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for instance sell pillows could provide people who sell bedding with an opportunity to advertise.
Even though this would make sense, you may still find those online retailers who allow rivals to enter their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This can be true however the idea of a recognised brand like coco-cola having a Pepsi advert in their website isn't even a possibility.
Another factor which is considered in this situation is that publishers do not believe Adsense is effective for making conversions. They feel that visitors who would click adverts are not highly qualified customers, as they would quickly see a materials or products that interest them if they were.
Despite Google adsense being a questionable choice for online stores, it is surely a great supplementary service for other types of online publishers. For instance, an internet site that provides a free service like dictionary.com gets high amounts of traffic, and is able to make their service profitable through adsense. This has been the situation for Bloggers who originally provided content free of charge, being unable to reach the scale that is essential to contract with advertisers directly.
This could also affect other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he seemed to be contacted through Google to help him boost the CTR (Click Through Rate) he achieved. The idea of success like this has been a major element in stimulating online publishers to choose Google adsense.
Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to supply a service with large appeal, and for that reason those not really acquainted with the program may feel that the Google adsense advertiser is in this position.
Ad sense however, can also be aligned with those publishers who use the service purely to supply links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on... This can be a major problem, as is generally something which surfers find frustrating. If people see that it says adverts by Google, plus they then see adverts by Google on another site, they might align that site with consumer unfriendly practices. This really is therefore an issue which Google needs to address, to keep Google adsense like a reputable service.
Whatever the disadvantages and the websites for which the service might be inappropriate will still be a useful tool for website visitors. Those who go to a website, and click on a link provide revenues for that publisher, whilst people who provide free services are able to generate revenue.
The only fear that Google has, is the fact that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers together. However, ultimately it is best for advertisers and publishers when they largely stay in same PPC circuit.
