subject: Email Marketing Solutions: Make Your Subject Line Count [print this page] Email marketing solutions subject lines are the gateway to ensuring that your contacts read it. Many people consider the subject line an after-
thought of the email marketing solutions campaign creation process. Once your campaign is finished you'll slap on a subject line, right? WRONG! It
is the customer's first taste of what your email has to offer. It is here that they will decide whether to open it, delete it or even mark it as
spam.
So it is arguable the most important part of your email marketing solutions campaign.
Here are some very practical tips to help make your email marketing solutions subject lines more likely to get your campaign opened.
Because you have such a short window in which to introduce your email, it is a MUST that you place the most important information about your email
campaign in the first few words of the subject. Before creating your email campaign, think of an objective that you want for this email. Is your
interest in highlighting a new product just released? Or is it to inform your database on the latest successes of your companies fundraising
efforts? Once you have that, determine how you want your contacts to act once they have read the email. Do you want them to be first to buy the new
product? Do you want them to make a donation?
Then make sure you state that in your subject line FIRST.
However, it is also important not to lose sight of the fact that you want your contact to care about the email. So stuffing in your offer and your
call to action in at the cost of appealing to your customer is obviously not the way you want to be heading.
Be very mindful of where you place the important words in your subject line. Most email subject lines get cut off at 50 characters. Therefore make
sure the important information is not cut off. Count the characters to get the important stuff in there, or send yourself a couple test messages to
see how things will appear in the subject line.
Another very important tip is to use your subject line and the 'from' portion available to you through you email marketing solutions in relation to
one another. The basic strategy isn't rocket science, but you'd surprised at how often this gets muddled: the' from' line will indicate who the
sender is; and the subject line convinces the contact to open the email.
If this is the first time you are sending out an email marketing solutions campaign to a portion of your mailing list, then make sure that the
'from' field indicates the company name and the generic objective of the email. The contact might not immediately remember who you are, so you'll
have to remind them. A good example of the 'from' field would be "Jon's Excavation Inc."
This means that you won't repeat the company name in the subject line, as this wastes valuable characters. This allows you to express your goals
for your contact in the subject line with more ease: "10% Discount and a Free Estimate, This Weekend!"
The most pertinent information about your email should be placed first in your email marketing solutions subject line. This will be far easier to
accomplish if you are using your 'from' field wisely.
The more you learn about how to improve your email marketing solutions subject lines will help you penetrate your contact's thick and savvy email
