subject: Content Creation And Promotion Is More Effective With Seo [print this page] No one knows your business better than you doNo one knows your business better than you do. Perhaps this is why you've been tasked with developing the content strategy for your company blog? While you understand the importance of publishing regular content, exactly how to develop that strategy may be somewhat elusive. If you're finding you need more effective ways to create and promote your content, turn to the concepts of search engine optimization, or SEO to establish a successful creation and promotion strategy.
Of course, you understand that search engines index web pages, blog posts, etc. and rank them to produce relevant search results pages. When someone performs a query at their favorite search engine, a list of links is produced that (hopefully) has the answers to the questions they are looking for.
There are a number of great tools available for both the novice and expert search engine optimizer to use which can make this process of researching keyword phrases easier and more effective. How should you use these types of tools to create your content strategy? Why does knowing how many searches for a specific keyword or phrase help you outline what your blog should be posting about?
Much of the time, as corporate bloggers we tend to get stuck inside of our own industry's jargon. What you and your colleagues think of as keywords may not necessarily be what your prospective customers are using when they perform their searches. One effective way to get down to the "street level" and better understand how your clients think is to become active in a variety of social media tools and communities.
If you're paying attention to what is being said around some of the topics and concepts that directly and indirectly relate to your business you're more likely to be aware of some of the subtle differences between how the common person might phrase a search request. By and large, these everyday folks don't know the jargon and industry vocabulary that you and your coworkers take for granted.
When developing your content strategy, if you focus on the insider language you're not really going to be able to take full advantage of the traffic that could be generated for your site, for free, by the search engines.
Beyond interaction with the social community, performing active searches can give you immediate insights as to trending topics affecting your business. Understanding what's going on in conversations by potential customers can give you the advantage of developing rich answers that will be available when those participating in the conversations look for answers.
As your grasp for what is really being asked online about your business and its offerings increases, you can use any number of other free and low cost online tools to enhance your strategy for developing and promoting content on your corporate blog.
Understanding which keyword phrases are being searched on the most, while also having the least amount of competition greatly enhances your ability to produce content that can satisfy those seeking answers to their questions. Remember that most people are looking to have knowledge replace their concerns and misunderstandings. If you can provide such answers to them, you'll find that selling or otherwise having your website visitors perform some desired action is much easier.
Plus, by focusing on providing true, quality content which answers a potential customers questions, you'll reap the benefits of increased loyalty among your site's readers. It is not unusual for those dedicated followers to also be some of your organizations top referrers. The benefits simply layer upon themselves when you focus on developing content strategies with a basis on SEO.
