subject: The relationship between Electronic Arts and Tiger Woods [print this page] Author: thachi Author: thachi
Tiger woods had destroyed his public image?some sponsor left him?but Electronic Arts still back him?because they cooperated for a long time. Electronic Arts Inc. said Monday it will stand behind Tiger Woods - at least for the release of a new online golf game featuring the embattled athlete. The relationship between EA and Woods stretches back more than a decade, and Tiger Woods-branded games have pulled in hundreds of millions of dollars for the company over the years. Woods' image has been tarnished following a car accident over the U.S. Thanksgiving holiday at the golfer's Florida home, which led to an admission of extramarital "transgressions." He is taking a break from golf and has been dropped by major corporate sponsors AT&T Corp. and Accenture. Gillette, a unit of the Procter&Gamble Co., and Swiss watch maker Tag Heuer, a unit of LVMH Moet Hennessy Louis Vuitton, have also said they will cut back their use of Woods in their advertising campaigns. On Monday, EA Sports President Peter Moore said the company decided to stick with Woods because he is "still one of the greatest athletes in history" despite his "mistakes" off the golf course. wish tiger woods backed before,find back his reputation and his confidence. a joke:Bear feet My son was standing outside on the back deck without shoes. He was trying to climb on the railing. Thinking of splinters I say "Honey! Don't climb on that with your bare feet." His response was "Mommy I don't have bear feet. I have little boy feet!"About the Author:
