subject: Ningbo Han Ma Family Living Museum Debut [print this page] Kind of people "dreaded" --- cannabis plants, improved virus-free as apparel, home textiles products, raw materials, its products will soon enter the daily lives of people. January 8, "Han Ma family," two brand store - "Han Ma Living Museum" formally unveiled in Ningbo, home textiles, clothing dress, culture and tourism products first three series of products to market.
"Han Ma is an industry, not just a product." In an interview by the end of 2009, the Youngor Group Chairman Lee Cheng is given such as attributive. It is also based on this understanding, since the available past year, the Youngor Group on the promotion of Han Ma family seem low-key and pragmatic efforts.
Shaping the green lifestyle
"One in, to feel at home atmosphere rushing toward us, boutique clothing is not only a show, but also a new way of life." In patronized Ningbo Sea View Garden, Museum of Han Ma life, after a customer exclaimed .
"Han, on behalf of our Chinese original; Ma, on behalf of natural pollution-free green products; family, on behalf of Youngor dedicated to the world a harmonious, warm, and sustainable development at home." Youngor Han Ma is responsible for product design and development of Wu Haiyan famous fashion designer, told reporters explaining the design direction for the brand.
"Youngor developing Chinese hemp industry, based not only on the enterprise's own concept of sustainable development, but also between man and nature-based enterprises to the pursuit of the harmonious development of the Han hemp products embodied in 'green' and 'China' element in environmental protection can be concept of sustainable development and China's ability to reflect the original, so it has strong vitality. "Ru-cheng says.
Han Ma, as initial results-oriented textile industry in 2010, the first "Han Ma family" life, the opening of the first step to achieve a breakthrough in this year, they will be in Beijing, Kunming, Hefei has also set up three separate Jia-Han Ma family living museum. "As the future direction of Youngor Han Ma family, the brand is still in the cultivation stage, refinement of research and development of exploration, we should gradually explore, rather than rush to the market." Ru-cheng spoke.
The new path instead of the traditional energy sources
Known as "a person's second skin" of the reputation of the Han hemp fiber, because of its moisture, breathable, Relax, heat, mildew, bacteria, anti-radiation properties, which is considered the most promising in the 21st century green fibers. Han Ma experts on domestic and international research shows that: Due to the unique antibacterial properties of hemp, which do not use chemical fertilizers and pesticides during cultivation, fiber production process without the use of chemical finishing, while the Han hemp fiber also can replace oil, coal and other mineral raw materials, reduce dependence on fossil energy, reducing energy consumption and pollution to the environment.
Lasted four years and invested nearly 3 billion yuan, the use of a complete industrial chain, and the People's Liberation Army General Logistics Department 11 Youngor capture the process of hemp textile industry in the problem, finally this "king of natural fibers" into the Han Ma Living Museum, in order to shape the face of the end product market test.
"The average monthly take 15 times the aircraft, just before the spinning process to go through the hundreds of times a test pilot on the yarn in Shandong to do with the hundreds of kinds of yarn and spent a whole year." Involved in the technical development of the Han Ma Center, Dr. Hao Xinmin and Han Ma, executive vice president of the company talked about smart fast prototype production line, commissioning, said through the process. "Through four years of exploration, we have not only created a classification from the Han Ma cut the root bark to degumming, combing, into a section of the Han flax fiber production line, and because of using the Han Ma Research Center, the General Logistics Department the latest scientific research, bio - degumming, sub-fiber rinse, a chain of production such as cutting carding equipment performance significantly superior to the traditional hemp fiber processing equipment, energy saving and emission reduction up to 40%, respectively, environmental protection and energy saving advantages are obvious. "Xin-Min Hao said.
Vertical industry chain from the import dependency
Due to the rapid development of textile industry, China's dependence on import demand for cotton has reached 35%, other textile resources are very scarce. The textile industry does not have the raw materials of export products, pricing of the status quo, has become the local textile and garment industry can not get rid of "Made in China" label, is the subject of urgent effort to break through.
At present, Chinese hemp company has established a vertically-oriented industrial chain business model, namely, to establish their own agricultural planting base of the Han Ma, based on the establishment of fiber processing plants. For hemp fiber, hemp line, hemp fabrics and end products hemp socks, underwear, shirts, clothing, home textiles product areas such as the establishment of the production of specialized R & D division.
In the next five years, business strategy, the Youngor Group Holdings Limited in the United Han Ma 5-8 in the establishment of bases and production base of raw materials based on the re-introduction of a number of high value-added, high-tech products, will be Han flax fiber into cotton, wool, silk parallel mainstream products, perfect as a link with industrial, agricultural, industrial, trade and integration of business operations model, efforts to build high-quality Chinese-hemp industry supply chain.
From the horizontal joint venture, joint ventures, listing and financing, construction, industrial chain, the layout of the future development of brand strategy, a series of institutional innovations to enable Youngor walk in the forefront of the industry. Enterprises to develop, innovation is the driving force behind this sentence confirms Youngor 30-year course of development.
