subject: The Effectiveness Of Mood Ring [print this page] Remember the "mood ring" back in the 70s - or was it the 80s? They were super-trendy for a while, and you still can find them in novelty shops. They were rings that told the wearers mood by its color: black was a angry mood, blue was a good mood, amber was nervous and unsettled , and so on.
The scheme is that if you knew the wearer's mood, you would know how to approach him or her. Wouldn't you love to have a mood ring for your list? Wouldn't you love to know if they - was in a mood to buy? Or maybe many members are in a turmoil over some problem that you could solve for them? Maybe a significant number of your list members are in an expansion mood. Wouldn't THAT be valuable information to you?
The state of the art of internet marketing right now doesn't really give that option, does it? If you take a survey you will know the mood of the people who responded. You can put up a poll somewhere but not everyone respond to polls. Setting up a teleconference may cost you and may make this unreliable as the other methods. What you need is a reliable method to learn what your list members are thinking. In other words you want to read their minds and moods.
The best way to get the mood of your list would be to listen to their conversations between themselves, right? Or to talk one-on-one with each member, right? You can do exactly that using the power of the internet. The most direct way to get this done is to turn your list into a community.Using the internet, coalesce your list into a community. You can get a dialogue going between you and the members of your list, using blogs, contact forms, forums, chat rooms, video email, and newsletters. You can also begin and encourage conversations between the members themselves. You can moderate the conversations. You can see what interests them, what scares them or concerns them, and what plans they are making by letting your list members engage in conversations.
You can hear what your list members are saying - what problems they are facing - how THEIR businesses are growing or changing by providing your list with some simple but powerful tools, and by seeding and encouraging a community. At just the right time, you can be right there, providing the tools and solutions your members need. A formula for success to me, it sounds!
