subject: How To Improve Your Site In Quick And Easy Ways [print this page] Here, i explain useful information about quick and easy ways to improving your website as below:
1. Find and Fix Broken Links and Other Errors
There are a number of online services that can check your site for problems. You can set these to run
automatically on a schedule, and to send you a report. The checkers can do various things, from
checking links to spell checking and HTML checking. Most of these services provide free demo
reports, by the waytheyll check a few pages, maybe even 100, on your site and send you the
report so you can see what youll get when you sign up.
2. Make Sure Your Site Looks Good in All Browsers
One of the biggest frustrations for anyone creating Web pages is the fact that what looks fine in one
browser may look terrible in another. Its an unfortunate fact that not all browsers are equal. How,
then, do you avoid problems? Really the only way to be sure is to check your work in different
browsers. Which? Well, theres the problem. There are so many different browsers, versions of
browsers, and operating systems, that theres no way youll be able to check all the possibilities.
3. Add a Heading or Tag Line to Your Name Plate
The name of a product or a company is rarely in itself a compelling marketing message. Therefore
you should hardly ever head a Web page with the name of the product or company. Instead, craft a
compelling statement of the benefit someone gets out of buying the product or doing business with
the firm. After that hook you can introduce the identity of the Web pages sponsor.
4. Update Your Site Often
While your goal should be to make your site appealing to first-time visitors, you also need to give
visitors good reasons to return. Keep your site fresh by adding new content on a regular basis. That
doesnt mean you should make radical changes to your design all the time, but you can add new
articles, products, giveaways, and so on.this is very useful for search engine optimization.
5. Conduct Informal Usability Research
Once youve come up with a site design plan youre happy with, invite a few friends over who know
little about your planned site. Have them visit your home page. Ask them to tell you what the site is
about; then ask them to browse around and click what interests them. Observe the pages they go to
and which navigation links they use to get there. Next, give them specific tasks: Place an order;
subscribe to the newsletter, and so on. Note which steps come easily and which ones reveal obstacles.
This isnt rocket science; but this kind of casual research will help you find your sites strengths and
weaknesses quickly.
6. Include a Guarantee and a Privacy Statement
If youre selling something on your site, a guarantee will help take away the feeling of risk. If youre a
smaller, relatively unknown company you need to establish credibility fast. Offering a guarantee will
increase orders more than it will cost in returned items. You also should include a privacy statement
when asking visitors to provide information, namely their e-mail address.
