subject: Multiple Benefits Of Co-branded Cards [print this page] Co-branded debit card programs consist of a collaboration of esteemed credit card providers such as MasterCard and Visa, a bank and a business entity. Co-branded cards are one of the best ways of enhancing the business prospects for companies. Several companies are reaping huge benefits with the use of these cards.
Business organizations can attract new customers by offering lucrative schemes through these cards. This unique feature of the card not only helps businesses to widen their customer base but also to develop a good relationship with customers.
By printing the brand name and logo on these cards, business organizations can use these co-branded debit cards as one of the best marketing tools. This is because; the cards help to increase the brand recall value of the company.
Also, co-branded card programs aid business owners to decipher the spending habits of their customers. This helps the company to devise appropriate marketing strategy that gives an edge over competitors in the market
While co-branded cards are advantageous to companies, they are no less beneficial to the customer who uses them. These debit cards are issued faster and cheaper than normal debit cards. For this reason, most people go for a co-branded card, rather than a traditional debit card.
These prepaid card programs work with the globally accepted credit card companies such as MasterCard and Visa. This helps the companies to tap new customers across the world.
Customers can use these cards to pay their shopping bills and their monthly house-hold utility bills. Customers can also make online payments. Since these cards function similar to prepaid cards, customers can use these cards for shopping even when they run out of cash in hand.
These prepaid cards are beneficial for the company as well as the customers. Companies are getting tremendous benefits from prepaid card programs in Asia, Europe, America and the Middle East.
