subject: Two Way Text And Text Message Marketing: Get On Board [print this page] I remember when text message began to take off. I was in junior high, and I'd just barely been given the privilege of owning a cell phone. And although my cell phone was a brick with interchangeable face plates and an antenna (think circa 2001), to me, having the ability to text my best during class was priceless. Since the invention of cell phones and text messaging, text messaging has risen to an entirely new playing field of unprecedented measures. Who would have thought that the pharmacy would be using text messaging to let you know that your prescription was ready? Or that you'd be getting daily Starbucks discount codes sent to your Iphone via text message? Over the last five years, text message marketing has exploded into various spectrums that overrun the need for actual human interaction. Think about it: When was the last time that you ignored a phone call from your nephew, but you replied to the text message he sent you moments later? Chances are, you text way more than you talk on the phone. Texting is cheaper, faster, and easier to do - which is exactly why marketers have begun utilizing text messaging at a rate that would outdo even the most text savvy, sixteen year old girl.
If you have and use text messaging, then it's estimated that you open 94% of all texts messages that you receive. Now think about this: Do you answer 94% of all incoming calls, or do you screen your calls? Admit it - you're receiving way more texts than you are phone calls, which is why text message marketing has become such a successful marketing method. Text message marketing is advertising through text messages that recipients have to opt into to receive. For example, if I opt into a bookstore's text message marketing system, I'll receive periodical text messages informing me about sales, discounts, and daily specials. This has become such a successful method of advertising and marketing that many large companies and corporations have begun directing more of their marketing funds towards text message marketing instead of traditional marketing methods, such as newspapers, television and flyers.
The invention and utilization of two way text has also become an instrumental method for many savvy, technology savvy marketers, as well. Two way text, although it sounds primeval, is actually the newest revolution of mass market text messaging. Have you ever sent a blast of the same text message to a large amount of people, but only received one or two replies back? Don't worry - it's not because people don't like you. It's because current non two way text systems can't handle receiving a large amount of texts at the same time. Because of this, only a few text messages actually make it through to you, leaving you despondent and somewhat confused about the lack of response from your friends. Two way text systems solve this problem, allowing all return blasts to successfully reach you without clogging your phone server. Because of this, two way text has become extremely popular for companies who wish to receive feedback, and has been helpful for companies organizing large amounts of labor. In a nutshell, two way text is becoming the forerunner of organizing labor management and interactive text message marketing.
Although text message marketing and two way text is thoroughly effective, both systems come with their positive aspects, as well as their flaws. Many companies have garnered bad reputations by abusing text message marketing. How can company abuse text message marketing? Well, if a company is blasting out multiple texts every hour to a customer, this can become quite annoying - especially if those people pay per text. But on the other hand, there's no reason that marketers wouldn't go with the statistics - 94% of people read every text they're s - and that's just too good of an opportunity to pass up. And two way text isn't void of pros and cons, either. For two way text to be successful, it needs to be developed by a team of sophisticated programmers. One programming mistake can easily ruin a two way text system, destroying weeks of hard work. But the opportunities with two way text are so vast that it's worth taking the risk to invest.
The twenty first century is truly unlike any other era in terms of technology; no other century has boasted such impressive, massive means of communicating with people. Two way text, in conjunction with text message marketing, is the most relevant, tech savvy way to not only reach people in lieu of advertising, but to communicate with people under life-threatening conditions. Because of its remarkable abilities, these systems are growing faster than people can keep up and will continue to grow and evolve over the future decades. If you company currently doesn't partake in text message marketing or two way text, now is the ripe time to do so. Get started on a new, more effective marketing campaign with two way text and text message marketing.
