subject: Website Maintenance Made Easy [print this page] Any online marketing consultant can tell you that your website's structure, layout, and content play a major role in your online marketing efforts. Having a website for the business is a must nowadays. After the creation of a website, it needs to be updated every so often. "How do we update our website?" is the next question raised by both our new and existing clients. There are countless reasons why updating and web maintenance is significant but the number one reason is to retain the public appeal in stopping by your website. Updating your website regularly keeps your audience interested and entertained, while also giving the impression that you are an industry expert. Websites can be used for many different reasons; the possibilities are endless. People will want to visit your website again if new and useful information is regularly added. Updating your website is easy, and it can be done in a number of ways. You may use a website builder, or one based on the web to keep you site updated.
Lets breakdown web development into two basic forms: 1. Website's developed with raw source files (html,php,css,asp etc) 2. Websites developed with a Content Management System (CMS)
Sites are usually developed from non-CMS content during the web development. The developer would either use some web improvement tools such as Dreamweaver or Word Press or may even hand codes all the files. Content Management Systems (CMS) is kept in a database. So each page is a set of information from the database which is displayed within the defined look of the site known as the template. Word Press is a preferred CMS to use for a site that is primarily pages of text and images. It allows for anywhere from one to hundreds of pages. More than one person can be allowed to edit these pages. JOOMLA is often a preferred CMS to use for a membership site or a site requiring more complex functionality than CMS Made Simple. So if you are lucky enough to have a website done in a CMS, you can skip knowledge about HTML. The purpose of HTML commands is to describe the desired layout and presentation of the document. These commands are then interpreted and the result displayed to the user by a web browser, such as Internet Explorer, Mozilla or Netscape. This sounds too complicated to an ordinary computer user and that is why users would not like to update websites themselves.
Remember updating your website on a regular basis has a number of fantastic benefits. People visiting your site know that your business is still alive and kicking; Google appreciates your fresh content and rewards you for this with improved rankings. If you have a new product or special offer, why not tell people about it! If you are not IT savvy but you still want to be able to update your own site, you really should consider getting it developed using a CMS such as Wordpress or Joomula, both are great CMS's that will allow you the flexibility to update your website on the fly.
In a Content Management System (CMS), the text and images for each page known as the content are easily updated by using a web based word-processor-style interface. So the site editors do not need to know HTML to make changes. They can update the site from anywhere with an internet connection as long as they have a username and password. Updating your own website through CMS is as simple as your capacity to manage a Face Book account. This may be as little expensive during the development process but the amount you have invested is worth it in the long run. If you are just in the initial stage of building your website, your briefings and training should be included in the developer's overall package to keep you abreast of what is expected and what is going to happen. If you have updated your site in a couple of times, the rest are going to be a lot easier.
You may want to find out if your developer offers an update service. If the developer is already familiar with your business, they will be especially qualified to assist you in adding more functionality to your investment. They will keep you informed about new trends; keep you abreast of your competition and about new services that they offer. Do you have other alternatives if your existing website is not developed using a CMS and you do not want to learn HTML at this point? In this case, your choice is to contact and coordinate with your web site developer. The problem is that these people pay little attention and time in entertaining existing clients for website updates because they are more concerned in making money in getting new customers. This is an exasperating scenario because we are thrilled to display our fresh ideas and new products/ services to our website as soon as possible.
Due to this scenario, Jump Start Innovations has come to a decision to solve this problem- a guaranteed solution to help anyone to update their site within a 24-hour period. This service which promotes rapid updates at a very low cost is called Jump Start Web Maintenance. It comes with a simple three-step process- enter what you want to update with your FTP details, pay us using PayPal, and leave the rest in our hands. It is that easy, no long hour of waiting for the result and basically no fuzz. You don't need to know anything about developing a webpage or any of the other complexities of managing internet information and website content. Check it out now if you are interested in our Jumpstart Maintenance!
