subject: Electrostatic Flocking Development Of The Industry Lies In Innovation [print this page] In recent years, exacerbated by the international textile trade protection, RMB appreciation, rising raw material prices, labor costs, labor shortage and many other factors, the entire textile industry is facing tremendous pressure, electrostatic flocking industry is no exception .
Chinese Home Textile Industry Association vice president, the National Professional Committee, director of electrostatic flocking, Donghua University, Yang Ji Song pointed out that although electrostatic flocking products in the market at home and abroad each about 50%, but the deterioration in the global economic environment, circumstances, electrostatic flocking the development of enterprises has also been some impact. Electrostatic flocking industry, the key to development lies in innovation, companies must strive to innovate, and constantly develop new products, improve the added value of products, improve the ability to respond to crises and risks.
According to reports, this year by the macro-situation and the impact of electrostatic flocking orders and profits of enterprises are subject to a certain influence. The face of this industry reshuffle, will hold on a certain type of innovative enterprises, will certainly stand out is the innovative enterprise, one of the most critical is based on market demand for product innovation. Deterioration in the face of the international market, enterprises must strive to open up the domestic market. And the current number of domestic enterprises, more and more companies are most afraid of is that disorderly competition, competing rock bottom price, this will destroy the industry.
Yang Ji Song presentations, electrostatic flocking product features, technology content, the market space, the key is to strengthen the development. Electrostatic flocking in China's development speed is very fast, there are printing, offset printing and other processes, product development, the direction of more diversified, such as change of raw materials, or in a different material at the end of cloth on the different types of flocking, available in different of flock effect.
With a broad extension of space industry
Yang Ji Song presentations, and has broad industry flocked extension of space to develop. Electrostatic flocking mainly by the end of cloth, three kinds of raw materials such as adhesives and hair structure, so China can do electrostatic flocking industry, raw materials and other industries to expand and extend the end product article. The first is to expand the former Road, widening at the end of the type of cloth material and fluff, at the end of fabric can be expanded to a single film spinning cloth, rubber, plastics, glass, PVC and so on. The second is to expand after the Road, the flocking fabric processing to expand into the home through decorating, car interiors, carpets, packaging and other aspects. And thus bigger volume, improve electrostatic flocking products in the proportion of the entire textile; doing fine products and enhance China's class of electrostatic flocking. After nearly years of development, electrostatic flocking made a lot of new product development progress:
First, the current flock printing, printing flock "change infinity." The use of advanced equipment, flocking and printing can be set together, once completed, that is where the need flocking flocking, where the need printing printing. Valentino and other clothing brands currently flocking using this method to improve the fashionable apparel.
Second is to develop environment-friendly, functional products. Functional flocking fabric, with silencers, heat, moisture, wear-resistant, flame retardant, anti-fouling and the electromagnetic emission shield and other special features, and versatile.
Third, fluff fibers currently nylon, rayon-based, and now more diverse types. For example can be a chitin fiber, bamboo fiber, Tencel fiber, ultra-fine hemp fiber, Haidao Si fiber, anion fiber, with its take, safety, economy, compared with similar fabrics advantages. Currently chitin antibacterial fiber flocking fabric has been developed, and obtained the national invention patent can be put into production, Tencel, bamboo fiber and other environmentally-friendly flocking fabric under development. Also in the yarn on the flocking, flocking fabric made of has a good ventilation, moisture function.
Fourth, adhesives changed. For example can be used formaldehyde-free, and can operate on low-temperature adhesives, both energy-saving as well as lower plant temperature, to improve the working conditions of workers.
In addition, Electrostatic Flocking is widely used in the garment on the local flocking, embroidery and more than the three-dimensional sense. Now quite a few fabrics, apparel brands are also flocking to treatment, enhanced the color changes in clothing and design sense, its market prospects for a wider meaning. Product design can also rely on the static flocking fabric and other fabrics cleverly combined into a new type of fabric, such as the wool, hemp, non-woven fabrics, leather and other processed into a special flocking fabric, its texture, style, style can be ever-changing market place competitiveness.
Dongguan Alpha Flock Co., Ltd., chairman of assistant vice president of DONG Yu Luo introduced electrostatic flocking technology has been improved in many ways, more diversified products, quality has improved markedly. Product adjusted raw materials, the addition of various post-processing tools to make our products even more vivid color, soft feel even more fullness to the face of a new display in front of consumers. There are a variety of three-dimensional flocking, can be developed with a variety of special functions of the functional flocking fabric, as well as product design, relying on the static flocking fabric and other fabrics cleverly combined into a new fabric. With the people's life quality and consumption of ideas continues to increase, flocking product quality and performance requirements have also changed, and high-intensity flocking fastness, soft surface feel and good permeability and so has become today's quality requirements focus.
Changshu, Jiangsu Xintai Textile Co., Ltd. Gong Jianhua, general manager of introduction, the future, enterprises will focus on product development, product diversification and high quality to compete. European and American countries, many families 1 ~ 2 years to replace a sofa, and with the improvement in the domestic market, consumer purchasing power increases, the level of consumption growth, changes in consumer attitudes, high-grade electrostatic flocking sofa will definitely best-selling market. In order to reduce environmental pollution caused by washing brings, electrostatic flocking sofa can also be a "three anti-handling", that is waterproof, anti-oil, anti-fouling. Release of treated sand will increase the cost per meter price of 5 yuan, but he believed that as people focus on environmental protection will be more and more consumers.
The need for independent R & D and innovation
Electrostatic flocking industry are currently the main problem is that imitation, race to the bottom and so on, will give electrostatic flocking industry to bring a fatal blow. Flocking new products due to short life cycle, and the present application for the grant of the patent from the time is too long, when the patent grant, often the product has already matured, new products have been replaced, so few businesses to electrostatic flocking patent applications to seek legal protection. So finally the development of new business a market, a few days later was copied by others, and carried out with low cut-throat competition, so that huge losses suffered by businesses in the science and technology investment, technology development, scientific and technological personnel and other aspects of the introduction of enthusiasm was dampened. At the same time, most companies are reluctant to spend flocking to the capital to take risks on new markets, which resulted in the vast majority of products on the market into a crowded situation, resulting again in low-price competition among enterprises created, Paul in this sale, and even selling at a loss.
So how to solve it? DONG Yu Lo reckons that mainly innovation, both product color, style novel, but also in line with current fashion. The key for the market, but also the formation of independent innovation, the current appearance of Alpha has 44 patents, of which authorized 28; nine patents authorized 5, and Alpha in the confusion of the market, not price competition. He said that there is no original, not the soul of the brand, the product will not be competitive.
This reporter has learned in recent years, static flocking fabric innovation and continuous progress, mainly in the following two aspects:
The first appearance of quality: the suede handle, color pattern, suede-style and so on, from the general flock to ultra-fine, long hair, and a variety of post-treatment, its feel, style, color has a lot of innovation.
Second, the intrinsic quality: the flocking fastness, breathability level and environmental protection, functionality. Are now flocking abrasion fastness, color fastness have no problem with compliance, such as the sofa flocking fabric abrasion fastness of up to 20000 times or more.
Currently electrostatic flocking technology process also carried out an innovative, multi-chromatic flocking fabric, flocking printing one multi-color flocking fabric, special wide decorative flocking fabric, flowers for more than two meters in diameter large flowers Textile Flocking fabric have been successfully developed, put into production. Velvet velvet, fleece and other specialty fabrics and electrostatic flocking flocking decorative blankets, marketing situation is very good. Resistant to cleaning, environmentally friendly high-level electrostatic flocking carpet will also be developed and will be the carpet in the rookie tribe.
At present due to electrostatic flocking products colorful, soft, warm, wash, wear resistance, termite and other features, has been more and more popular with consumers, use of the product also from simple packaging materials to the home textiles , clothing, automotive decorative materials, the development of such areas, many new uses and new products are constantly being developed.
Changshu, Jiangsu Xintai Textile Co., Ltd. Gong Jianhua, general manager of introduction, electrostatic flocking sofa, compared with the other jacquard fabrics, with comfortable, smooth features, in particular, by the Middle East consumers. Electrostatic flocking fabric quality is also very good, even if the 100 does not wash hair loss, so electrostatic flocking fabric has also been gradually recognized by domestic consumers to accept.
At present, China Electrostatic flocking industry, the total amount of products is not large, not high-grade products are mainly sold domestically and exported to the Middle East, Western Europe, North America, Africa, South Korea, Japan and other places. Most of the domestic market have yet to be developed, so flocking industry sales area is also a great space to develop.
Enterprise technology development results more obvious
For decades, Chinese electrostatic flocking significant advances in science and technology innovation: In the flocking machine equipment, a simple flocking production lines by the continuous improvement, already has three meters broadloom large flocking lines, which for the development of textile flocking fabric provided favorable conditions.
Meanwhile, the electrostatic flocking Flocking printing industry Youxiang integrated into large-scale electrostatic flocking lines. In the flocking process, the development of ultra-fine, ultra-long hair flocking fiber technology, has made a lot of scientific and technological innovations. In the raw materials, to determine the intrinsic quality of flocking key ingredient --- adhesives, continuous improvement, innovation, so that electrostatic flocking fabric in general to achieve fastness is good, feel good, permeability good results.
Keqiao, Zhejiang Flocking Factory was introduced, Sun You-feng, flocking fabric safety index of formaldehyde is extremely important and is a mandatory targets, enterprises must be strictly controlled. At present, the corporate research and development of environment-friendly and functional flocking adhesive, ultra-low formaldehyde or formaldehyde-free low-temperature flocking adhesive. Professor Yang Jisong, said low-temperature adhesives for saving energy, reduce plant temperature, improve the working environment, improve product quality and output electrostatic flocking has a significant social and economic benefits.
Electrostatic flocking the direction of development is a high added value and versatility. SUN You-feng director believes that the future of fluff material and fabric will have more features, although the electrostatic flocking products in the market there is a process, but that is a trend.
In product development, has been the forefront of Dongguan Alpha Flock Co., Ltd. of the successful experience is worth learning from other enterprises. DONG Yu Luo introduced in recent years, Alpha company's product development electrostatic flocking to the environmental protection, comfort, fashion and other aspects of development, closer to people's way of life. Alpha Company's nano-silver technology has been declared the patent, in the year before last has begun to develop a new cloth, such as the development of the leather-like appearance and feel of the leather flocking cloth. With the rise of the automobile industry, the company also increased the automotive interior materials research, flocking fabric automotive interior material has a velvety appearance characteristics, moisture absorption effects, also has good sound absorption capabilities. Dongguan Alpha Flock Co., Ltd. Chih-Yuan Chen, general manager of introduction, in response to fierce market competition, Alpha to enterprise development focuses on the direction of the point on the creation of advanced productive forces, in order to promote the formation of strong competition from emboldened companies to accelerate the pace of enterprise development.
To this end Alpha Engineering R & D center was set up to study the development of new products, new processes, equipment, continuous transformation of the static pile, flat flocking, printing flocking, flocking machine, flocking mortar, flocking substrates, etc. conduct a wide range of research, development. The company produces static hair, flat flocking, three-dimensional flocking, flocking and other printed products, all imports of raw materials, including France, Rhodia Inc., the U.S. chemicals company DuPont is the main supplier. Use of imported machinery is also from Germany to realize the automation of the whole production process, greatly reducing the human error, so that product quality has reached a stable level. Past three years, II-VI has developed a velvet flock back to decorative fabrics of new products, mink velvet fabric.
II-VI Corporation research and development production of JSOI soft Korea velvet series, DPI mink cashmere series products, music Xi Shi (LEXUS) furniture, fabrics series, Luosituofu decorative velvet series several times won the China Home Textiles Association Professional Committee of electrostatic flocking Excellent Product Award , Star Product of the Year, a number of brand-name has applied for invention patents. "Le Xi Shi", "Ya-ching," "Need", "JSOI", "DPI" and other famous product 11 by trademark. The company also often organized R & D staff to participate in international technical exchange, grasp plush new international trends in technology.
And raise the level of finishing
Flocking Printed in China has just started, and because of the processing conditions flocking fabric limitations, other fabric finishing process, after the class can not be completely applied to the cloth dyeing and finishing, the need to adjust the process to achieve the required results. Therefore, in order to make plain flocked fabric has become more colorful, dazzling, and to improve the quality of printing flocking, need further development and research.
According to reports, the past two years, electrostatic flocking products, finishing the level is also rising. For example flocking fabric flocking after the dyeing is an emerging post-processing technology, enabling velvet surface of yin and yang, color, fluffy and soft effects, especially soft feel. And different sorts of temptations, through different processes adjustments can make a different cloth dyed cloth effects, such as crack effects, imitation leather effects, and be able to meet our customers small quantity and variety of color performance requirements, simplifying the production of fluff and Flocking process color requirements.
Flocking fabric and then printing, but also a new species, mainly direct printing, pigment printing, burning flower printing, resist printing, discharge printing, transfer printing, cloth printing and so on. Cloth printing can give a good visual effect, forming a unique style, three-dimensional feeling strong.
Flocking fabric finishing a variety of processing methods can also be applied with flexibility. For example, embossed velvet, after washing can achieve the effect of feeling rich, but also patterns are vague, hazy features. Stained not only make the flannel printed dyed to form a kind of yin and yang, the characteristics of color, but also has the effect of printed cloth motifs. After the embossed printing allows printing style with flannel on the premise that go through embossing, once again enhance the sense of patterns, three-dimensional effect. There are, after washing embossing, embossing, after dyeing, stencil printing, after dyeing. Flocking fabric dyeing and finishing technology in the post-processing of the applications are flocking the inevitable trend of development of the industry.
In short, the continuous development of society and promoted the flocking products in the market, also contributed to the flocking of the post-processing. The post-processing, after finishing, flocking to improve the quality of products has opened up markets and enhance the value of the product, bringing good results. Flocking production is moving in the health, environmental protection, high-grade and multi-functional nature of the direction. Villi, adhesives and fabric expansion, flocking machines and flocking processes continue to improve with each passing day, for the flocking industry, the development of
