subject: How You Can Capture Prospects For Effective List Building [print this page] List building for your online business is all about capturing prospects for adding to your list. To capture prospects, you need to create an excellent capture page that would contain all the essential elements of your products or services and the myriad benefits they offer to customers.
Many online business owners are fast realizing the need for a capture page for their websites that would not only entice visitors but also get them on board their mailing lists for future follow ups. Capturing does not mean holding them physically as you cannot do it either way if you are offline or online, but it is about getting prospects interested to part with their names and email addresses.
You must have realized as an online business owner that it is free offers that always trigger the interest in visitors. You must have searched online for your business needs and got lured to websites that offered free offers, prizes and promos for systems or tools that you may have been looking for. Instead of spending time at a website that offers nothing, you stuck to places that offered free handouts that could solve part of your problem.
Similarly, you should follow the same technique while marketing your product or service. If you can offer free e-books, reports and videos to prospects or visitors and have clear guidelines in your capture page, their interest would automatically get triggered.
Primarily, capturing the interest of the reader or the visitor goes a long way toward list building. You not only need to capture the interest of the reader, but also in a way 'capture' his or her name and address for sending free offers and updates about your products or services. This is vital for building a list as well as a relationship that is the basis of internet marketing these days.
You may not succeed in your efforts at marketing if you ignore the value of list building. List building builds loyalty and endears the prospect to your product or service. You should have prominent features and calls for action in your capture page with opt-in forms displayed clearly. You should also keep the option of unsubscribing open if they want to stop receiving your offers, free e-books and videos.
For capturing email you need the services of an auto responder service that would have an embedded web form. It is easy to do it as there are several guidelines available online. After creating the form, the html code can be copied and pasted on your site right on the capture page. But you should also keep in place a thank you letter option after prospects register by filling out the opt-in form. For effective and continuous list building, you need to also deliver quality and quantity on a continuous basis.
