subject: How Is Online Survey Software Helpful To The Company? [print this page] Online Surveys-Attracts New Clients Online Surveys-Attracts New Clients
Knowledge is considered as power, with this thought in mind online surveys are now becoming popular with many companies. It gives insight necessary to design better product and services, attract new clients create powerful brands and offer valuable information.
People use consumer surveys for:
To find the feature gaps in existing services and products
To find the gaps in marketplace
To identify trends in consumer thinking and behavior
To find out how people search for information about certain types of products and online services
To decided optimal price points for new services and products
To discover the impact of an array of designs
Online Survey Software-Drive the Right Traffic to Website
One of the critical mistakes which people make while creating survey is to unintentionally or intentionally lead the survey taker in a specific direction. When a person asks leading questions, he may get the answers he wants, but he will not get the answers for the real advancements.
Other common mistake which online survey software makes is to ask people to choose from the choices which he offers vs. all possible choices. For e.g. a company which offers phone and email support may ask what is the preferred method of placing orders emails or phone? If a large number of folks prefers live chat than one has to learn how to serve their target audience, even if it is to implementing a new technology.
Open-ended answers in the survey software which allows people to write in a response are also useful in few cases.
Ask the right people
Online survey tool are not gaining feedback because the question are not ask to the right people. People make online survey from the online tools, but the most critical part they forget is who is going to answer those questions. There are several methods to direct the right traffic to the website, some of them includes:
Sending mails to the leads list with a link to the survey
Include a popup on the website which appears when people reach a certain page on the site.
Run a contest on the blog wherein people can win a prize on completing the survey
If a person follows the above things than he can surely drive the right traffic to his website.
