subject: Be A Product Of The Product When Network Marketing [print this page] There are several factors to consider before joining a network marketing company. You must evaluate the company history, founder and CEO background, compensation plan, training and support and product. When evaluating the product that the company offers, it is important to join a network marketing company that offers a product that you value. Here are 3 reasons why.
1. Credibility
Your two primary responsibilities once you have joined a network marketing company are to sell the product and recruit people onto your team. These two activities are how both you and the company will get rich. Imagine if you had to tell a potential customer or prospect, "You should buy this great product even though I did not buy it. You will love it!" If the person is a customer, he will not buy from you. Why should he? How can he trust what you have to say about it? He will buy from someone who owns the product.
If the person is a potential new team member, he is going to copy your actions. He will think that he does not have to invest in himself, the product, or the business to be successful with the company. The people he recruits will do the same thing. Either way, no one buys because you essentially told them that you do not believe in the product that you sell. That equates to lost money for you.
2. Experience
Facts tell, stories sell. It is more moving for prospects and customers to hear about the impact the product has had on your life. You will be knowledgeable and able to give advice on which products he should buy and why or maybe which products have lesser value. You can also advise on how to best use the products. When you have personal experience with the product you are selling, you can communicate pertinent information passionately and persuasively. You become the expert. You appear to be the leader that others can trust and follow. People want to buy from those are knowledgeable. People want to join the team of those who are experienced.
3. Personal Impact
Lastly, when evaluating a product before joining a network marketing company, you want to look at the personal impact this product is going to have on your life. Will owning and using it going to be a positive addition to your life? If so, how so? Is it something that you can get long term value with? Is it something that you would choose to use if you were not getting paid to sell it?
The bottom line is that a network marketing company can have the best compensation plan known to man and phenomenal training for you to jump start your business. But if the product that you plan to build your business around and build financial freedom with does not offer value to you, how long do you truly expect your business to stay in operation? Get with a company that you can get behind their product for the long haul. Your personal satisfaction and bank account will thank you for it.
