subject: When To Email Videos [print this page] You never thought it was possible to email videos. With the advancement of technology, this has become a reality. However, people are still asking whether this should be done or not. Video email experts suggest that one should figure out if videos sent via emails are in fact a necessity.
Before we look more into this, let us review why businesses and companies resort to video email. Lately, it has become a smart marketing strategy because viewers prefer seeing the products and services of an enterprise as opposed to reading about this in brochures or group emails.
Another reason is that videos can be done instantly. All you need is the hardware (camcorder, microphone), software (Movie Maker for Windows, iMovie for Mac), and then upload this in your hardware. When you attach these to an email you are composing, you can either compress the file for faster uploading or not. It's up to you. Once you've stored your videos, then you can consider the site as an extension to your computer hardware because the video file you have there is in safe hands.
When should you add video contents to your emails? For some times, videos have been regarded as a novelty. If you send this, the receiver will be curious because the email attracts attention. He will then click on the video you attached. So this proves that email videos are a practical marketing move for any business. However, the email that you send should be more than just a video - it should offer something more to the viewer in order for it to work effectively.
Videos are not merely new toys that marketers can use to get their message across. When the videos are done poorly, then this will only serve as a distraction, instead of an attraction. Email marketers should always create their videos in such a way that will make it appealing and not annoying.
A video is not a marketing video if it does not benefit the consumer. Video marketers should understand that they have to meet halfway. If they are to email videos, they not only promote their business, they also need to convince the consumers that they can get something if they resort to the business's products and services. That is good content for a video. If the video marketer succeeds in doing this, then he can send those videos of the business to different emails in order to reach more people.
Remember to use videos when it offers more than just a novel alternative. The primary value of the video must complement the text. If it is something that can really capture the attention of the viewer, then that is a good marketing video. More and more people will tune in.
