subject: Tracking Your Legal Marketing Success [print this page] When you begin to develop your legal marketing strategy you need to consider the importance of tracking marketing response. Why waste time and money on a system that doesn't work? Legal marketing can be time consuming as it is, and with time being your most valuable asset, you need to make sure all your legal marketing efforts are worth their operating costs.
Achieving Efficiency
One of the main goals of an effective legal marketing system is to stop constantly worrying where you're going to get your next client. When you establish the best systems and methods for your legal marketing, you can worry less about how efficiently your legal marketing system is running. Tracking marketing response is the key to determining which legal marketing methods work and which ones are not worth your time and money.
Invest Your Time and Money Wisely
When you're fed up with renewing the same old lawyer advertising ad contracts and never getting any new cases, it's time to rethink your legal marketing. If you took some time for tracking marketing response you'd realize that it's time for a breath of fresh air in your legal marketing strategy.
By spending some time and effort on tracking marketing response, you can pinpoint what's going right in your legal marketing, and what either needs work or needs to be scrapped. When you eliminate the ineffective methods, you make room to work more on the successful methods and enjoy more of your free time not worrying about legal marketing.
Methods for Effectively Tracking Marketing Response
Today the wonders of technology take a lot of the guesswork out of tracking marketing response. Some of the ways successful lawyers have learned to track their legal marketing response is with specific contact methods and software programs.
The following is a short list of ways you can begin tracking marketing response:
- Unique phone numbers - you can easily obtain unique 800 numbers that you can have for each legal marketing method, that way you can identify what method generates the most calls.
- Specific URLs - buying a new domain name is an inexpensive investment and by knowing which addresses attract the most visitors, you can target your Internet marketing.
- Web forms - each form on your website for contacting or ordering your books can be tagged so that client contact information is identified as coming from that specific source.
- Website analytics - your webmaster can show you the traffic your websites are getting, where it comes from, what keywords are driving it, and even in some cases where your visitors spend the most time on your pages.
Of course, there's always the tried and true method of just outright asking your clients how they heard about you. Word of mouth is still a very important legal marketing method that brings in new clients. Don't be afraid to ask friends and family about a new ad design or slogan idea - input from non-lawyers is great for when you're marketing to non-lawyer clients!
