subject: Cosmetic Surgeon Marketing Tips [print this page] * Fact: Did you know that more than 75% of your target audience goes online to find an expert service provider in their area, and that 95% of these people use results from the first page of search engine listings?
The above shows a changing trend. Where once people were more dependent on word of mouth and other traditional marketing strategies to avail of the services they want, these days, the internet is taking over as the primary source of information, for all sorts of services and this is what makes cosmetic surgeon marketing so important.
Most websites aim to figure among the first 10 results on major search engines like Google and Yahoo. If you miss out on this, then, you are possibly missing out on more than 75% of your prospective patients. In a highly competitive service oriented sector like cosmetic surgery, this could prove very costly.
In order to ensure that you reach your target market and maintain a very high rate of exposure, it is important to market yourself intelligently but aggressively. Since there is no dearth of experts in any chosen field, the expert who gets the biggest slice of the market share is someone who manages to stay in the line of vision of existing and prospective clients. That is why it is absolutely essential for cosmetic surgeon marketing to aim at high search engine rankings, period.
In order to achieve high exposure and attract more number of pre-sold clients, it is important to undertake PPC (Pay Per Click) marketing. But, before you can do that, you must ensure that your website is professionally designed and optimized. Your SEO (Search Engine Optimization) campaign must be supplemented by other marketing strategies like PPC. For this, you must be able to select the right keywords and bid on them precisely. High conversion keywords must be identified and must become the focus point of your SEO and PPC campaign.
Along with the above, it is important for cosmetic surgeon marketing to establish the brand of the doctor. Unlike a product, where it is possible to rely on an established brand, the doctor must first establish that they are the experts in the niche. This requires the deployment of several key strategies like social media marketing, blogging and so on. Aggressive social networking is perhaps one of the best ways to get in touch with existing and prospective clients on cyberspace. With more and more people coming to various social media websites, it is only a matter of time before you start connecting with people in your area of practice and they come to you for professional services.
