subject: Jewelry Outlet "stack Effect" The Ultimate Breakthrough [print this page] End jewelry market revival, the cultivation of the terminal market and control to major jewelry brand rush. We offer a large jewelry retail stores, we must study and understand what is the local characteristics of the market, what is suitable for customer needs and market characteristics Management Mode, holding by up to change!
Unified management of the release of personal
Generally, the bigger and stronger to end markets, in recent years, some enterprises started to "Baotuan" fight in the market among the major shopping department stores and some were recruited under his control, to "borrow hen egg "to develop their products end markets. Or the presence of major business investment for the brand is certainly a razor and the success of the operation of capital investment to the brand quickly became the industry leader in local, simple copy so entered business with "a single spark Negative effect and Precaution" rapidly expand the brand power of their own.
Both shopping centers rely on "Jewelry City", or " States United States "Re-mode Package , Personnel management, promotion, promotions and after-sales Service And other details must adhere to the impression of a unified service, unlimited copy to the customer, instilling a unified " Label "And" concept. "Unified management in the back, wholesalers must have extraordinary high degree of tolerance and macro, to give full play to the brand's space businesses, an appropriate release of personality, the product mix, brand image and give different visual demand The impact of a strong customer groups. But with the dominance of large jewelry store as a party to lose control, it means a progressive loss of responsibility. improve governance codes and clear guidelines to ensure that "personality" of space free of the various modules organization up, systematic and consistent development effort.
Simplify the process of deepening service
In my contact with the major jewelry stores, with the continuous expansion of business scale, the gradual emergence of the "executive" and "Yamen" of the problem, mainly in service, business promotion and product management. Four were caught in the commercial war, we can not because of friction too large to miss, must set out the product flow, financial flow, business processes and complaint handling process, to create smooth, efficient service chain. Avoid cramming, guilty of shopping malls in the "passive" outside the box.
Large jewelry stores as Business Organizations must have efficient operation of the institutionalization process of the operations of the system to provide power for the market of the service business.
If three words summed up "Dell" of success, then that line. Through the "Dell" line is all. When we "pipeline" applications to large-scale retail sector among business step by step it is mature and stable basis, thus the exclusion of the internal management, such as: leapfrog management and cross-class work and other frequently asked questions.
Streamlining internal work processes, in order to better serve business and Consumption Those services, will simply become a mall in the fight in the tool, then please also a simple matter to connect effectively.
Market-based integration of resources For now, large jewelry stores in the terminal image building, brand display, product display and personnel services, increasing homogenization, each brand in order to enhance the performance, over customers, slander and other common marketing tool, these with transmission of the disease of fluff on our performance is not a little drink Dove thirst quenching taste?
Will focus on high-level competitive business strategies, adapt to market reality, an active and steady business development and strategy to address the relationship between the combination is a large jewelry store in the new situation, the success of the development of self- Road, stationed in business over the preferences of the "personal war" and "price war" is tantamount to lifting Stone On their own feet.
Large jewelry store in the integrated management, we must combine our resources to produce the greatest integration of the principle of economies of scale, presence of sub-brand of products belonging to different resources and brand to integrate resources to effectively form a unique style store and market positioning, progressive realization of the high grade trends, series, professional management. Integrated approach is the culture, organization and resources of the adjustment, the core is the power to adjust and balance the interests. To achieve the unity of its own culture, a unified management and unified team of human resources.
Jewelry Outlet "stack Effect" The Ultimate Breakthrough
