subject: 11 Shenzhen Substantial Discount Building Materials Store Desolate Effective Small [print this page] Decoration for Shenzhen Decoration Industry, the Golden Week can almost be "bleak" is described. After a long period of market downturn, domestic companies have been hoping that the "Golden 9 silver 10" give the industry bring some vitality. Unfortunately, the market reflects the unsatisfactory during Mid-Autumn Festival, September 29 to October 3 of the 317 sets of turnover eventually helped Zeyi another heavy blow to the morale of real estate and home industry, and National Day promotion is the "emergency difficult rescue. " Live reporter recently visited the country, live music, house music Oasis, 100 Lima and other building materials store, and frustration is still found in low home building materials industry, the National Day Golden Week, the main tone.
Promotional labels everywhere, but still difficult to pull weakness
Stores: little effect substantial discount is still popular and sales have limited growth
"During the National Day in addition to discounts in various businesses, we daily delivery of cash vouchers, there are half-price rush to buy limited edition merchandise, etc., should be said that promotional rate or more", Pro-Vice Cao Hai Ling told reporters that even if introduction of these very attractive let, gold Zhou Lean home sales in Shenzhen the shop with the usual weekend only flat, not a lot of people expect a "blowout" phenomenon. "More than a few months before the steady increase in some, played a little bit busy, but did not say that it is literally up, in front of two years is not the same as Golden Week."
And live music as Kellogg Home as low as 4.8-5 fold discounts, a dollar bought porcelain Brick Value offers activities such little effect. According to general manager of Kellogg Home Yu Gonghua introduced, although no specific data on it, but the preliminary estimate, compared to last year's National Day Golden Week this year, Kellogg Home sales are down at least 15 percentage points. "Last year's National Day, or Group buy time, and some sales staff were busy billing, 4,5 o'clock until the afternoon free for lunch, now one day initiatives for future 4,5 single has been doing pretty well." Yugong Hua also said, Golden Week this year, business promotion in the form of some change, "In the past also prepare some special gifts for promotional or gift, and now is basically a discount, easy, is it because of cost considerations, lack of confidence was generally performed."
Reporter learned from the country homes, in addition to "the next set to send 1,000 yuan, 300 spree", the Golden Week, more than 90 tenants live in the country have launched a special product, the majority of price reductions in the range of about 5 fold, and even some of tile dropped to 3-4 fold, but the main store Bagualing volume compared with the same period last year also fell 30-40%. Longgang store opened 2 October 4, during the investment to do a lot of promotional activities, although the help started the brand, the actual sales did not significantly help. Country homes Advertising Manager Deng Jianfeng expressed helpless: "environment is so, we just go by the conventional way."
Relative to several stores over a hundred international Lima Kitchen Center of the situation is slightly better. "We have basically no National Day promotion, just send a purchase over 5,000 decorative painting, and then compared to the small number of distinctive brand to do some promotion, such as Shenzhen's first 'gold shop'?? Vieany CD-ni, also used of God 7 material force of the Italian card Shi bathtub, in addition to some small businesses have their own none other, because our position is in the high-end consumer, they do not care about discounts. and in September compared to the average level of gold sales increased by nearly a day week 30%. "100 Lima in the fortunate marketing manager Zhang Shenglin while also worried, because the relationship between positioning, 100 Lima by the real estate downturn and the impact of the policy fine decoration slightly smaller than the other stores, but compared with last year's National Day, popular and the sales or declined.
"The question now is not markdowns can be resolved", the National Advertising Manager Deng Jianfeng live with these words to do a summary.
Business: do not do special activities to promote "discount" barely earn back by a low-cost policy
May be "Golden September" flat land in the past, the business about "Silver October" did not hold much hope for the dismal housing market, the advent of hardcover policy, so that building material companies are very well aware to the grim reality. In order to save costs, in this year's "11" Golden Week promotions, they are more rational in choosing the ones who enjoy some real way?? Lower discounts and special offers, although difficult to pull the market overall, but fortunately or attract some of the practical needs of consumers. Ceramics I live specifically
country manager said, "launched last year, 11 stores a lot of activities we have special offers, have performances, winning enough. Headquarters launched this year a little less special offers, and only 7 8, but none other of the range is very large, such as before the holiday selling 159 yuan, the National Day only 69 yuan, 189 yuan for a tile is only 89 yuan, down 60% as much, so for most customers will be the next set. played much worse than last year, but because none other large extent, volume remained reasonable. "
Bathroom Huangjing Li Hui reach stores this year, the Renqibuwang that is expected, but 11 is always a good promotional period, businesses certainly can not give up. Hui-up in addition to launching several special commodities, usually able to enjoy 6.5 off of merchandise during the National Day can enjoy 6 discount, discount less. "National has promotions every year, this is not always effective, and we play this discount, is a barely earn back."
Crying at the sound of many, reporters seemed to hear a glimmer of joy in the voice. "Our minimum 3 fold tiles, sanitary ware also introduced a senior vice president and special, the National Day week, the equivalent of September sales month, up more clearly." Wrigley total distribution of ceramic and bathroom Shenzhen Gu Bin Nakasu Union deputy general manager of the case said, but he then also said that "in September to do very well, so actually this level is not ideal, near two-year National Day full immeasurably."
11 Shenzhen Substantial Discount Building Materials Store Desolate Effective Small
