subject: How Does Business Proposal Help In Business Expansion? [print this page] Entrepreneurs use business proposals as promotional tools for introducing their organizations to prospective customers. The proposals are the offer letters used to introduce the business of the company to the potential customers. A good proposal aims at convincing the customers about the product of the company. It motivates the customers to purchase the product or service of the organization. This fetches more customers to your organization. More number of customers expands the customer base of the company. This in turn enlarges the clientele base of the organization in the market. Increased customer base brings more revenue and profits to the company.
Good proposals help in promoting the business of the company in the market effectively. You can introduce your company to numerous clients. In this kind of offer letter the main aim is to address the needs and requirements of the prospective customers. In a summary you should be able to address the reasons and main purpose of writing the proposal. Even your customers have got their own business to handle. They are also not able to find luxury of time to spend reading your offer letters. Therefore, summary in the beginning helps a reader in understanding the reason of your sending an offer letter. This also keeps the mind of the reader focused as he gets to know the main topic discussed in the letter. In the summary, you should also address the needs of the customers. This sparks interest in the customer to read the offer letter further. You can further present company information throwing light on the strengths of the company. One can also highlight the expansion of the business of the company. All this information illuminates the authenticity and credibility of the organization. This can win the confidence of the customer in an organization. It will persuade the customer to accept what you have got to offer in the proposal. You can offer your products and services as a solution to the customers needs and wants. It will be beneficial to mention unique features of the products of the company. This reveals the innovative and creative spirit of the enterprise.
A well written business proposal enables the marketer to expand his business, fetch new clients and increase new profits for the company.
