subject: How is SEO Used? [print this page] SEO or search engine optimization is the is the process of choosing the most relevant keyword to your specific niche and making sure you rank up in the search engines so that when someone looks for that specific word on Google your website will be findable in the top ten search results. The basics of SEO involve optimization of your website's HTML meta tags and building links to your website to gain power.
The search engines that bring the most traffic are Google, Yahoo and Bing, these engines are the ones that people focus the most on. Most search engines keep their rankings methods and page rank algorithms a secret, one of the reasons they keep it a secret is to keep the spam pages away from the top search results.
There are literally hundreds of ways to get your website on the top search results but the downfall is that the methods keep on changing continually, so you need to keep up with the newest way to rank up. The three big search engines use different algorithms so your site may rank number five on Google and number one hundred on Bing.
In the infant stages of search engines you had to submit your website so it could be indexed, but as the engines get smarter you don't need to submit anything all you need to do is have a single link from an indexed website so your site can be found.
Today engines are so smart that you don't need to do anything to get indexed, just set your website up and wait two or three days. If you are inexperienced in search engine optimization you might want to pay someone who knows how to do it because this is a hard process. There are literally thousands of companies that offer these kinds of services, you can find them all over the internet at a great price.
You can also hire some one who will build quality backlinks to your site. There are many people out there who use Web 2.0 sites to get backlinks but this is a waste of time because they are only short term.
If you want long term quality backlinks write some articles and submit them to articles directories and put a link back to your website. Not only do you get backlinks but other authors have the privilege of republishing your articles in their blogs so your backlinks multiply over time.
