subject: What Is Article Marketing And How Does It Work? [print this page] Article marketing is one of the most powerful website promotion techniques that you can use to gain visibility online and attract new customers. "Content is king" is a common expression that reflects the importance of writing quality articles to promote your online business. Creating articles for the online environment involves a number of factors that you have to consider, including keyword density, language, relevance, accuracy, and more.There are many ways to use article marketing in your favour. As an affiliate marketer, you can write articles online to promote other's people products. If you have an online business, than you can use article marketing to sell you own products or services. Some article directories pay writers to submit articles that generate page views and traffic. In other words, article marketing is all about distributing unique web content to various article submission websites and directories in order to send highly targeted traffic to your website for free.When it comes about writing online content, it is essential to focus on attracting dedicated visitors and potential subscribers. You have to pay special attention to the keyword density while using a persuasive tone. The information you provide must be accurate, revealing the benefits resulted from using the product that you are promoting. Your article has to be supported by relevant images, videos, and audio files. It is advisable to use suggestive subtitles and lists in order to express your ideas and opinions clearly.Some article submission website will allow you to include links in your articles. This way you can outline a particular keyword and link to a relevant page on your website. Using this technique is an excellent idea if you want to increase the popularity of a particular web page in search engines. In fact, including links in your article is one of the most critical aspects of the article marketing strategy. Along with every article, you are free to submit a resource box containing information about your website. Over time, the article submitted to online directories will get higher rankings in search engines.Article marketing is one of the best ways to promote website, products, and services. Writing quality articles can help create your personal brand while increasing your profits. There are hundreds of article directories specific to the niche you want to target, which you can use to submit content and gain popularity and credibility online. An effective article marketing campaign will boost your sales, attract new customers, and drive traffic to your website.