subject: Selling on UK eBay - Top Sellers use Pull Marketing! [print this page] Are you familiar with the term push and pull marketing?
Push marketing, is where products are widely offered without knowing if the target market has a proven interest in the products. Examples of push marketing would be TV advertisements, newspaper adverts, leaflet drops etc. Information is pushed in front of people without knowing if they have any specific interest in the offer. This is also known as shotgun marketing.
Pull marketing involves offering a product to a target market which has already identified itself as being in the market for the product. Indeed Google has built a massive business on this exact business concept. Google enables people to input search words, and then return lists of websites that they believe meets the criteria of the searcher.
Which type of marketing do you think would be more cost effective?
Marketing professionals will tell you that pull marketing is much more cost effective.
The really successful eBay sellers make sure that they always practice pull marketing. They will attempt to establish up-front what products are in demand by the eBay marketplace, and then list products which meet that eBay customer demand.
They use research in attempting to determine several valuable pieces of information.
First, they will want to know what products are currently selling well on eBay. Second, they find out what search terms eBay buyers are using most. Third, they will establish what listings are being watched by the highest numbers of eBay members.
By combining these items of eBay marketplace intelligence, top sellers know exactly what products to purchase for resale in their eBay business. This is classic pull marketing in the context of the eBay marketplace.
Given that we know pull marketing is more cost effective than push marketing, it's no surprise that some of the top sellers on eBay are practiced exponents of the methodology. If you're looking for tips on how to sell on UK eBay, this could be good advice to follow.
Selling on UK eBay - Top Sellers use Pull Marketing!
