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Two Ways How to Use Google Text Ads
Two Ways How to Use Google Text Ads

Many Internet marketers find that using Google text ads in

their marketing campaigns is a profitable way to do

business. There are two different programs in place in which

you can place these text ads. We will briefly discuss both of

these programs here.

The Google AdSense program is probably the most popular of

the Google text ads programs. Millions of individuals have

signed up for a free AdSense account and many of them have

earned a good amount of money this way. When you sign up for

a free AdSense account, you agree that Google will place text

ads on your website or blog. Google must approve of the site

in order to place the ads there and they do have

restrictions in place. For example, sites that have adult

content or gambling are just two of the restrictions that

would prevent these ads from running on your site.

Once your website is approved to run the ads, you will want

to ensure that you update your site on a regular basis in

order to keep it lively and interesting. Then, you will set

about driving traffic to your site. The objective here is to

get visitors to your site who will then click on the text

ads. When this happens, you earn money, whether or not the

person who clicks on the ad makes a purchase.

The other way to earn money with text ads is to participate

in the Google AdWords program. With this program, you, the

advertiser pays money each time someone clicks on your ad.

While Google will go on to share ad revenue with AdSense

participants, your goal is to ensure that at least some of

the individuals who click on your ads purchase something.

When you participate in the AdWords program, you can set a

spending limit ahead of time so that you can stay within

your advertising budget. Since most of the people who click

on your ads will be truly interested in the product or

service you are selling, you stand a fair chance of making

sales to some of the people who click on your ads.

Many Internet marketers experiment with both programs to see

which one will work the best for them. Some marketers use

both programs on different campaigns. For example, if you

have a blog and you are not selling anything, then there

would be no reason to purchase AdWords ads; instead, you

would stand a better chance of profiting by participating in

the AdSense program.

While both programs have the potential to help you to make a

living online, you may need to experiment in order to decide

which program is appropriate for each of your campaigns.

Two Ways How to Use Google Text Ads

By: dandan

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