subject: Article Marketing Strategy Styles For Anyone [print this page] If you are a webmaster, then you probably heard about article marketing strategy. Although it's not a subject as familiar as it should be, writing search engine optimized articles is not so difficult to learn. In fact, learning SEO techniques can be very easy, as long as you are aware that the visibility and recognition of your content truly matters on the Internet.
An informative, relevant, accurate and concise article will reach a top position in search engines, gaining a quality valuation on the market. Originality is another important factor, because the search engines don't take into consideration articles that have identical or too similar content. A website's usability is given by its design and accessibility, as long as there is balance between visual images and information.
Maybe you have heard about the expressions "Content is king" and "Content is everything", which are very popular among SEO experts. The content, consisting in written texts and images, is an effective marketing tool, but only if it has the following characteristics:
Keyword density; SEO fundamental technique consists in using keywords and special phrases. Search engines are programmed to find certain words that define various domains and categories on the Internet. Keywords are words that synthesize the best the main idea of our website. Choosing the right keywords is an essential aspect of SEO. Choosing the correct keywords is not as easy as it seems. For example, if we have a new website, we can't compete for certain keywords with other websites that have a page rank 4. All we can do is to focus on content.
Keywords density represents the ratio between certain words strictly related to the website's profile and the total word count; it has to be between 3%-5%, without exceeding these limits. An optimized article will propel the websites to the first pages of search results, generating traffic.
Quality content; marketing experts say that you should find the right tone so that your audience understands what you mean - do not use acronyms unless you explain them, write using plain language, keep a friendly and informal tone and an accessible style. Article marketing strategy consists in attracting visitors to your content, visitors who must be perceived as potential customers. High quality content is directly related to the products promotion.
A simple and clear language; it's important to provide accessible content for your visitors, in order not to mislead them. Keep in mind that it's 25% more difficult to read an online text than a printed one. Therefore, each paragraph should focus on one message, without creating confusion. The idea is to make people understand the message from the first lines. That's why, it's recommended to mention the conclusion in the first two paragraphs.
Relevant content; many webmasters provide gobs of information that has nothing to do with the main idea promoted by the website. Some consider that by providing indirectly related details, the website will achieve a higher rank in search engines. Instead of creating confusion, the content must be relevant for the desired message. As more relevant the article is, as higher will be the changes of being indexed by search engines.
Only a few webmasters succeed to meet all the requirements of article writing and web design. A comprehensive article has become a major marketing tool, determining the usability, appearance and visibility of a website in search engines, having a major impact on the business promoted.
