subject: Aarkstore Enterprise--- Social Networking And Mobile Content [print this page] The report demonstrates how mobile carriers and content providers see strategic opportunities in leveraging Social Networking to drive awareness and demand for mobile content, and how the likes of YouTube, Facebook, and MySpace show real promises as they leverage the inherent drive in people to share content within their social circles. KAZAM emphasizes the power of communities in diversifying mobile content and their ability to contribute positively to end user experience in content discovery, thus adding value to and increasing demand for content, especially in the youth market.
Table of Contents :
Executive Summary
About KAZAM
Hypothesis
Social Networking goes mobile
Hurdles for content creators and how to overcome them
YouTube as an example of community filtering
The Changing Market
The Virtual Community as a force for Content classification and promotion
Best Practices for Content Discovery
A Detailed Look at the Distribution of User Generated Content
