subject: All About Using Social Media To Market Your Celebrity [print this page] In this article we are going to talk about making use of YouTube for Celebrity Marketing. Video is where your celebrity wants to be anyway, so why not make it a part of the marketing campaign that will make them a household name, if they are not already?
You need to bear in mind that there are several different types of media: text, audio and video. While the text is great and audio is better, video is where you can really grab the attention of others.
If you have looked at the news over the last few years, you have noticed that more news stations have been including videos in their news and on their sites. Video is engaging, interactive and it aids to bring a lot more popularity to your celebrity.
Just like with anything else you want to do on the Web, it is a good idea to check to see what the market already has in it. For instance, if everyone is talking about coffee in the celebrity world, it might be a good idea to become a part of that conversation. Or you could make the conscious decision to not be in that discussion, as you wish to create something unique; it is up to you.
In the starting, however, you could go to YouTube and start to search by keywords you have previously associated with your celebrity. This might be the name of the actress or indie star or whatever other words you want individuals to associate with your celebritys name.
You must even ensure to check out what other types of videos are popping up when you include this search. Also, search the name of your celebrity so you could see what is being said and how you may have to handle those situations - if at all.
Once you get a concept of what individuals wish to see when they look up the keywords you have chosen, then you can start to make a list of ideas for videos. Or you might want to have your celebrity create a list of their favorite movies and videos, which they can then promote on YouTube in order to continue the establishment of their personality online.
Sharing videos is similar to sharing status updates and other ideas online, just as you may with Twitter or Facebook. Have a list, with your celebritys help, if the sorts of videos you may post and then begin to create scripts to create these videos.
YouTube is an especially powerful tool because it combines so many different mediums in one. Your celebrity would definitely appreciate any video promotion they can get.
