subject: Green Consumers in Spain - Market Research Reports On Aarkstore Enterprise [print this page] Introduction Introduction
Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.
Scope
*An examination of how environmentally conscious Spanish consumers are, and how this translates into green behaviours.
*An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products.
*A snapshot of Spain's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets.
*Insight into which demographic groups are most responsive to environmental concerns in each sector.
Highlights
Spanish consumers are aware of the threat posed by environmental damage and the need for alternatives to fossil fuels. However, there is limited consumer understanding on the need for green choices and how their activities' contribution to climate change.
The vast majority of Spanish consumers undertaking green behaviors are doing so primarily in order to benefit the environment, although a significant number do so out of habit as well as for monetary benefits.
For the most part, urban consumers and women display higher levels of green behavior, but levels of adoption of green behavior is expected to increase across the board over the next 3 years.
Reasons to Purchase
*Understand the factors that are driving the growth of green consumerism in Spain.
*Project which sectors present the best opportunities for green products and services.
*Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.
Table of Contents :
OVERVIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 7
Comparative industry responsibility 9
Analysis of behaviors related to particular industries 10
Domestic energy 10
Lifestyle and shopping 16
Travel and transport 20
Scores benchmarking 25
Green behavioral trends 28
Domestic energy 28
Lifestyle and shopping 31
Travel and transport 33
APPENDIX 35
Methodology 35
Ask the analyst 36
consulting 36
Disclaimer 36
List of Tables
Figure 1: Introduction 4
Figure 2: Attitudes and beliefs 5
Figure 3: Key environmental issues 6
Figure 4: Reasons for making green choices 7
Figure 5: Drivers of green adoption 8
Figure 6: Sector-based ranking: potential to impact the environment 9
Figure 7: Adoption of green practices: energy 12
Figure 8: Adoption of green energy tariff 13
Figure 9: Overall distribution of consumers by green score: energy 14
Figure 10: Green behavior by consumer segment: energy 15
Figure 11: Adoption of green practices: lifestyle and shopping 17
Figure 12: Overall distribution of consumers by green score: lifestyle and shopping 18
Figure 13: Green behavior by consumer segment: lifestyle and shopping 19
Figure 14: Adoption of green practices: travel and transport 21
Figure 15: Influence of environmental friendliness and carbon footprint when buying a new car 22
Figure 16: Overall distribution of consumers by green score: travel and transport 23
Figure 17: Green behavior by consumer segment: travel and transport 24
Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping 31
Figure 26: Consumers' behavioral trends compared to 2010: travel and transport 33
List of Figures
Figure 18: Country benchmarking: energy 25
Figure 19: Country benchmarking: lifestyle and shopping 26
Figure 20: Country benchmarking: travel and transport 27
Figure 21: Consumers' behavioral trends compared to 2010: energy 28
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way 29
Figure 23: Behavioral trends by consumer segment: energy 30
Figure 25: Behavioral trends by consumer segment: lifestyle and shopping 32
Figure 27: Behavioral trends by consumer segment: travel and transport 34
