subject: Article Marketing Tips To Hook Your Readers [print this page] Many article marketing tips focus on the bottom line. That is, they are intended mainly to create high quality back links to a website. This however is not the best perspective to adopt. Aside from boosting the page rank of a site, articles submitted to directories should also serve as attractive hooks. In this way, you get so much more out of content that you put online.
It really is crucial to revise your perception that articles are meant to just build links. This is because content that you push to directories are treated in much the same way as the text on your site by readers who know nothing about SEO. In other words, anyone who lands on your directory submissions will treat them as possible sources of information. It is therefore a sensible article marketing strategy to create text with usability in mind.
The first real tip therefore is to create the kind of content that readers will find useful and relevant. In other words, they need to pick up points from it that they will be able to apply to solve their issues or to create a better life. This is the ultimate hook that you can throw out simply because regular folks just want good, solid information.
A second piece of advice that you should take in relation to writing content is that it should be reader friendly. Even if you are writing for an audience with mid technical skills, putting in too many technical terms can be a put off. One of the most essential article marketing tips is to develop text that is conversational and connects to readers on a more personal level.
Another way to get people to read through your entire content is to be as specific as possible. In the world of SEO, being specific means searching for and using keywords that actual readers looking for solutions would use in search engines. For optimization purposes, this is a good way to tell index robots that you have relevant, targeted content. Beyond the concept of optimization, this piece of advice is just your way of telling readers that you are around to offer them specific and accurate information.
One last article marketing strategy to get the undivided attention of your readers is to offer good content that is short of the comprehensive solution. What this means is that you can write in such an informative manner as to allow your readers access to real answers to their needs but steer clear of revealing the solution in its entirety on an article. The advantage of doing this is that you do get to offer good, useful content but you are also inviting your readers to check out your proposed solution in greater depth through your site or through you contact details.
There is so much you can learn from traditional article marketing tips. Always keep in mind though that the best ones focus on more than just the creation of links that improve site page rank. Promoting with articles should always include giving a whole lot of valuable information to hook your readers.
