subject: 4 Great Ideas For Motivating Joint Venture Partners and Affiliates [print this page] When devising your affiliate program, it is important to incorporate elements that keep your affiliates and joint venture partners, motivated and excited to promote you and your product. Usually, affiliates have a certain level of enthusiasm and they are almost always motivated to some degree by the prospect of earning their commissions, but really making a conscious effort to keep them motivated beyond the launch can pay dividends in terms of continuity of sales.
A lot of top marketers and affiliate management consultants, such as Andy Hussong, strongly advocate creating strong motivational factors into your overall affiliate program development. In his JV Attraction Formula Masterclass back in March 2010, and his forthcoming JV Attraction Formula Private Coaching program, Andy explains why motivating and encouraging affiliates and JV partners is key to maximizing your products sales potential.
So, how can you motivate your affiliates and JV partners?
Tip #1 For Motivating Affiliates and JV Partners - "Be Nice"
It sounds rather simplistic, but you'll be surprised how much harder your affiliates will work if theylike you! Set up an effective Affiliate Control Center and use a JV blog and email sequence to communicate regularly and make your affiliates and JV partners feel they know you. Let them know that you have their interests in mind too and you want them to succeed.
There is a certain camaraderie that develops out of being part of a team and although you are, in essence, the team leader, treating your affiliates like they are respected and welcomed member of your team can work wonders! People feel a sense of responsibility when they feel they have a valuable role to play in the team.
Tip #2 For Motivating Affiliates and JV Partners - "Make It Easier"
When you devise your affiliate program there are a few "golden rules of thumb" that you simply can not afford to ignore. One of those rules is that the easier you make it for your affiliates and JV partners to succeed, the better! Providing tools, resources and training materials through your affiliate control center will make it a lot easier for them to promote your product effectively.
From the perspective of your affiliates, it is almost impossible to really get really excited and motivated to promote a product that they do not understand or can not see the purpose of. Really focus on giving your affiliates a good insight into the product, sell the benefits to them so they can be enthusiastic about it and really want to share it with their subscribers.
Tip #3 For Motivating Affiliates and JV Partners - "Bring Out Their Competitive Side"
Most human beings, particularly those of us in the Internet Marketing community, have a competitive streak. Think about it, how many Internet Marketers really get moving when they're toppled in the rankings or see their traffic figures plummet? In theJV Attraction Formula Masterclass series, held by Andy Hussong earlier in the year, he talked about creating an affiliate/JV partner "competition" offering prizes to top sellers.
A lot of product owners now incorporate this element into their affiliate program because it tends to really inspire people to go the extra mile in a bid to"win"and earn their place onto the prize winners list. Naturally, the promise of a valuable prize is a big part of this strategy but again, in the JV Attraction Formula, Andy explained where to get really high ticket prizes without breaking the bank!
Tip #4 For Motivating Affiliates and JV Partners - "Money Makes The World Go Round"
This may come as a surprise to you but no one promotes you and your product because they have nothing better to do...they do it for the commission...the money! The biggest motivating factor for affiliates and JV Partners is money, so ensuring that your commissions are as high as possible is an excellent motivational factor in getting your foot soldiers out there, selling!
In conclusion, the key to motivating affiliates and JV partners is a having a well thought out and effective affiliate program. This is essentially why Andy Hussong created theJV Attraction Formula Coaching Program, to provide you with everything you need to create a solid, easy to manage, high quality affiliate program with minimal effort and maximum benefit.
4 Great Ideas For Motivating Joint Venture Partners and Affiliates
