subject: Information Products And Services [print this page] If you are looking to start your own business or make some extra money, consider selling information products and services online. These are goods that provide information, knowledge, or instruction on a specific topic and can be found in the form of an audio or video file, e-book, newsletter, tutorial, webinar, or teleconference, just to name a few. Furthermore, unlike the overhead that hard goods require through inventory, staff, and shipping costs, you can produce digital goods rather inexpensively.
The disadvantage of offering information products and services online today is that some people are extremely cautious when it comes to purchasing them, unsure if they'll have any value. Truthfully, anyone can create a PDF, audio, or video file and put it for sale online. By contrast, a hard copy of a book, CD, or DVD has to be good enough for a company to be invested in producing it. However, there are a few things you can do to add value to your product that will give people the confidence to purchase them. These include offering something for free, providing testimonials from satisfied customers, and offering a money-back guarantee.
So where do you start? Whether or not you have a product in mind, consider the demand for your product. What do your customers need? Will your information products and services fit the bill? Do you have knowledge on the topic of information you intend to provide? If so, it will shine through and you'll gain the trust of your target market. That's when you want to offer a freebie to introduce yourself and give them a taste of your product. You can then offer a limited time discount, up sell them by adding a discounted item, or add another freebie if they buy your package. This is why it's important to make sure every aspect of your creation is well-designed and of the utmost quality.
Finally, when advertising your product, keep your description concise. What a potential customer really wants to know is, "How will this benefit me?" If you can answer that question easily, you are more likely to make a sale. If purchased, your information will be received quickly and easily. This ease of selling and receiving is a win-win for the seller and purchaser when the information products and services serve a need and are of high quality. It is no wonder why it is such a growing industry.
