subject: Wholesale Cake Toppers Marketing [print this page] Marketing for wholesale cake toppers needs to follow some certain rules because of the limited number of buyers. Like all other wholesalers, the cake topper business also has fixed customer level and it is the retail sellers.
The best way for wholesale marketing is door to door marketing campaign. You need to have some marketing executives to go to the cake toppers in person and tell about your products. If the retailer already has business with some other wholesaler, it would be difficult for you to get business from him. However, you can develop your situation by making effective decision. For example, the best way to convince a retail seller is by giving a larger discount or commission. You need to find out the current commission that the retailer receive currently from the other wholesaler and offer him a raise. This may increase the chance of getting business. You can also offer a special annual discount and other benefits for making sale.You can also offer a special annual discount and other benefits for making sale.
For a new retail seller, the chance is better for you to make a business deal. However, you should act the same with a new comer like an old customer and offer huge benefits. Otherwise, even if he accepts your offer for now, he may go for other sellers as soon as he finds something better.
But whatever you do, you must maintain quality. Without quality, you will never be able to catch the market even if you offer huge discount and commission.
