subject: Why you should stay away from Black Hat SEO [print this page] There are plenty of reasons to refrain from practicing black hat SEO methods. These methods sabotage your website. The fact is, they deceive, something the search engines find despicable. Black Hat SEO Services make the website look very promising. Reality is, there is something very sinister going on inside which the search engines unearth with time. The methods look good to the naked eye, but their real essence is only uncovered when the website feels the wrath of the search engines as part of the aftermath. These methods might propagate an approach of uniqueness and distinctiveness, but their real motto is something else, something very dark. Given below are a few reasons why black hat search engine optimization should be averted and white hat SEO India services hired.
Hidden Text: This form of text is never visible to the end user or the one viewing the monitor. The search engine bots though, have other ideas. They do not even take a split second to identify this text and admonish it. The font color is kept identical to the one in the background. Search engines can be deceived by such cheap parlor tricks. They are quick to identify this malpractice and bring it to notice. It may pay off initially and seem very beneficial, but boomerangs very badly in the longer run. There are severe sanctions imposed by the search engines for these.
Cloaking: This method has become defunct, but it still cannot be overlooked and overridden. It involves delivering unique content to search engine spiders. Fact is, the spiders get to view the content very differently from the visitor. This is where the malpractice is nailed. The phony method can be caught lying through the teeth. All concealed lies are exposed and the search engines bring out this revelation very unabashedly. It has no place in SEO Services and search engine optimization and most importantly, SEO India service providers despise it completely.
Keyword Stuffing: This is one of the most vicious yet juvenile practices to have ever been adopted in the first place and surprisingly, is still in use. The content gets stuffed with all the keywords that can be possibly pumped into it and looks like an over baked pie. This is the point when disaster happens. The content looks incoherent and violates all the guidelines laid down in keyword density. SE Services often go futile because of this and the whole search engine optimization campaign put in by SEO India service providers goes down the drain.
Link Farms: Websites are often overloaded and overburdened with a highly vast number of links. The sites are populated with these till the neck. Some of these are done to increase business opportunities. In short, the site becomes a link farm whose effect is negative and sinks very badly. To avert this from happening, the number of links should be quality based and minimal.
These are certain reasons for staying away from black hat SEO. The ramifications are severe, so you ought to be careful.
