subject: The Miracle of Marketing With Dental Newsletters [print this page] The Miracle Of Marketing With Dental Newsletters
What makes it dental newsletter marketing so exciting is that it works! It's ROI is off the charts"
-Jon Ball, Owner, Way Beyond Newsletters
An interview between Ross-anne Gibson, of dentalnewslettermarketing.com and Jon Ball, owner of Way Beyond Newsletters.
Ross-anne: What does Way Beyond Newsletters offer to practices that want to get new patients?
Jon: Naturally, my first response is that you should be sending something to your existing patients to get patient referrals. Thats my first suggestion, no matter what.
But if youre going that route already and you want to get additional patients from your local area we offer what we call a marketing newsletter. Its a miniature newsletter, half the size of our patient newsletter.
What makes it so exciting is that is cost effective, its very, very reasonably priced.
Next, its packed with quality information. It gives you perspective patients something to read. It gives them value. Its not just a postcard with your name, address and a canned offer. People throw those away all day. A way beyond newsletter marketing newsletter is a piece of mail that actually gives them something.
What that will do is begin to build a relationship with the people in your area so when its time to make a dentistry choice the choice is easy.
One more thing Ill say. These newsletters establish your practice as the expert in the area. And they make a difference. Weve seen some tremendous success with our marketing newsletters.
