subject: About Business Plans [print this page] Are you planning a purchase of any franchise? If you are, you might as well consider making a business plan for your franchise. No matter what business you consider, the initial and most important step is to make a business plan. A business plan provides feasibility of the business that you are planning to undertake. It contains projected sales, revenues, profits, marketing strategies, information about target segment, legal requirements, competitors, and franchising strategy chose and much more. The feasibility of your chosen business can easily by judged by your business plan.
When you have chosen a franchise business for yourself, you should start by organizing and systemizing the plans regarding the business operations. You should also find answers to the questions that may arise from the franchisor about the internal operations of the franchise. If you require funding from another source such as creditors and investors, your business plan will serve as the decisional document for your potential creditors and investors. They will decide whether to invest in your franchise business after going through your business plan. Therefore your business plan should also include a detailed section about how you plan to pay back your investors and creditors. This will make your business more attractive to the investors. Also include where you are planning to finance the franchise business from. Include information about your marketing strategies and goals. The franchisor usually handles the strategy part. Hence you can consult the franchisor before mentioning the strategies on the business plan. You will just have to help the franchisor in carrying out the marketing campaigns or activities. Make sure that you include why your franchise is the best option for your target market. Try telling how the franchise will serve the need of your target market. Try providing information on the basis of facts and figures because only then it will appeal to the funding sources.
The most important part in the business plan is defining your core competence and your competitive edge. Explain in detail the advantages you have over your competitors. This should convince the funding sources to invest in your franchise instead of investing in the franchise of the competitor. Try highlighting your strengths and the competitor's weakness in this section. Remember a business plan will determine the feasibility of your business. Investors will only invest if they see a future of your business. It's all about how you present you business. Make the right business plan for the right investor.
