subject: The Book Is Done, Now What To Call It? - 4 Title Tips [print this page] Arguably your book's title is the most important phrase you will ever write for that book. It, along with the cover art, is the first thing your reader sees from your book. It is responsible for grabbing your reader's attention and forcing him or her to read enough of your book to be willing to buy it. If your title doesn't cut it neither will your book's sales.And without sales and readers there is little, if any, purpose to having written your book!You cannot afford to have a weak or ineffective title.In this article I am going to share four tips for writing titles that will grab your reader's attention and make them want to read your book.1. Always use two titles.You should always use a two-part title -- the title and the sub-title. Why? Because the title gives you enough room to grab the potential reader's interest but not enough to keep it. The sub-title gives you the room to explain why they need to read the book. Maybe you can't close the sale but you can move it along. Let's say, you picked up two books... one called "The Art of The Title" and another called "The Art of The Title: How To Grab Your Reader's Interest And Force Them To Buy!" Which one would you check out first? Which one would you more likely buy? 2. Don't get fancy or funny.Alright maybe I should really say don't let your sense of humor overrule your title. Fancy and funny can help to grab a potential reader's interest. But don't allow your sense of humor to take away from the main purpose of the title -- which is to sell your book. After all, which do you think will sell more? A book titled "Knock 'em Dead: Titles to Make Your Reader Laugh". Or a book titled, "The Art of The Title: How To Grab Your Reader's Interest And Force Them To Buy!". On the other hand a book entitled "Knock 'em Dead: Titles That SELL With Humor" might just sell better than either of the previous two.3. Think like a copywriter.So what's the difference between a writer and a copywriter? Simply put a copywriter is always thinking about the sale. His or her focus is on problems, pain, solutions and benefits. When writing your title that's what you need to focus on too. Why would your reader want to read the book? You should have the answer already. So put it in your title. "Knock 'em Dead: Writing A Title That Sells More Books" will attract more readers than a title that doesn't include the problem "I need to sell more books".4. Include your keywords.It doesn't matter if you are selling an eBook or a print-on-demand book or a traditional book. The majority of your sales are going to be placed through the internet. There is a reason that Amazon has come from nowhere to become the major bookseller in the world. Even the traditional booksellers are selling through the internet. And there is one certain truth in internet sales -- if they don't find you on the search engines they aren't going to find you at all. And the search engines all work by keywords. So you need to have the keywords your customers use for searching in your title.
The Book Is Done, Now What To Call It? - 4 Title Tips
