subject: USANA Deceit – Are You A Victim? [print this page] USANA Health Sciences is a network marketing company that develops and manufactures high-quality nutritional supplements, healthy weight-management products, and personal-care products. They currently do business in 14 international markets.
USANA has received accolades for their nutritional and skin care product lines as well as rave reviews in national magazines such as Forbes and News Week and just last year there were more than 130 members in their Million Dollar Club.
However, statistics show that only 3% of distributors in the network marketing industry make serious money. And if you are among that 97% who have dismal results with their USANA business, you might be feeling a bit like a victim of misplaced confidence.
If you have exhausted your warm market only to find that just 2 to 5 friends or family members join your business or become your customer, you are not alone. In fact, that is what most distributors experience, hence the 97% failure rate!
The information crucial to getting your business back up and turning a profit is that there are already hundreds of thousands of qualified leads right at your fingertips literally if you know where to look.
For example, if you just look at the 75 million baby boomers (29% of our population) you'll see that what they want most is to stay young which equates to healthy nutrition and anti-aging skin care. And thanks to today's modern technology, we can reach them through the internet.
Now, the internet is not the end-all be-all of marketing; i.e. it will not solve all of the problems in your business but it can solve the major issue of finding qualified prospects. Having the know how to define your target market and then utilize technology to reach them is an invaluable skill that will allow you to take full advantage of the opportunity that USANA has put forth.
