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subject: Great Solutions For Improving Sales Conversion Online And Getting More Dollars [print this page]


In times of recession the first thong that comes to your mind is improving sales conversion online. If you are an internet business owner and desperately trying to get more traffic to your site and convert some of them into potential customers, then you can't stay away from the process.

Every dollar and every customer is valued tremendously during recession times as they single-handedly can make a world of difference to your online presence. You can get more traffic, but the key to more revenue is converting them to customers. You cannot get them all to convert, but you could always increase your rate with some tools and changes here and there. You need to give your web page a tweak to get conversions up and running. There are several features on the net that draw visitors in droves by the day and night. SEO words can get your website high up in the search engines and you can get increased traffic, but they may not effectively change your cash flow.

If your website gets around 5000 visitors a month and you get about 100 customers from them during the same time, your conversion rate is 2 percent. If you try out tools and processes and get 200 customers, then by enhancing sales conversion online, you managed to benefit by another 2 percent increase. You can now boast of a 4 percent conversion rate. With an increased conversion rate your sales and revenue would also be higher. Many business owners can't figure out why their buying rates are not rising despite their efforts at getting their website ramped up.

Every internet business caters to a particular niche and they rarely check whether their website, the content, graphics and photos resonate with the niche market. Many visitors come over and leave when the website doesn't provide them with ready solutions and answers. You can't afford disinterested visitors careening to the websites of your competitors as it could mean the end of your e-presence. Both the content as well as the product photos should look real and attractive. You can't leave anything to chance these days as your rival can easily pounce on your missed opportunity and walk away with the cake.

He or she had done more for improving sales records online that you did and had taken the step earlier than others. Many websites have a lot of errors in their contents. You should get all your content spell checked and proof read by others before you load them online. Content is king for your e-business and should be tailored for the lay man.

Check and strip it off any difficult word with double meanings or unnecessary jargon as visitors are not interested in heady stuff. They would rather prefer something that would get them hooked and by offering them easy to follow and clear guidelines along with it, improving sales conversion online would be successful.

by: Jeff D McQueen




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