subject: Combining On-site Optimization Techniques [print this page] If you want some real control in the ranking of your website, it is best to practice on-site optimization. This is an SEO technique that is more visible and therefore, more controllable. With the use of this technique, you do not have to depend on outside factors to limit or extend the reach of your website. You need to make use of three basic steps capped with a fourth for support. Here are the steps towards on-site optimization:
Use Intelligent Design
You probably think that intelligent design is an obvious requirement. However, intelligent design in the case of optimization refers to design that does not only take colors and symbols in consideration. Usually, when you design a website, you think of what the psychological effect will be like. So, you pick the colors green or blue to project calmness for example. Those colors should also match the colors of your logo. These considerations will all be for nothing if you cannot even direct people towards your site. Intelligent design according to SEO techniques then refers to the appropriation of space for content, links and other website add-ons. The layout is not chosen just because of its visual effect but also for the allowance of specific texts, graphics and widgets.
Implement Purposeful Navigation.
When the proper design and layout is implemented, you should next consider navigation and linking. All your pages should connect to each other. The homepage must have links to subtopics within your website while all of those other pages should have links back to the homepage. That should be considered part of basic website building. Even those who design their own personal websites are aware of this. If you want search engines to follow all the pages in your website, however, you need to use text links. Search engines can detect text links rather than image menus.
Write Relevant Content
Write content that is useful and relevant. This way, you can get people to come back and read more about your content. If you are not that popular in the World Wide Web yet, you must make use of the most searched for keywords that are related to the topics discussed in your site. Do not overdo the use of keywords, however. If search engines figure out that you are merely keyword stuffing, they may completely ban your website from search engine results or worse have your website closed.
Support On-site Optimization with other SEO Techniques
The above techniques will work best if you make use of all of them. Remember that those techniques are just hooks. In order for you keep your readers or visitors, you must be able to produce relevant content. On-site optimization should better help you maintain a high ranking in search engine results if you combine it with other SEO techniques.
