subject: Using Ezines In Email Marketing [print this page] A great way to promote email marketing is by using ezines. Ezines are online magazines that share the same feature as blogs and online newspapers. These are distributed to various clients that subscribe to the ezine.
Using ezines in email marketing is a good way to expand the consumer base of your online business. All you have to do is buy a space in the ezine in order for you to be advertised.
Why use Ezines?
Ezines can reach a broader audience that consent to the newsletter to be mailed to them. Having your business advertized in ezines can greatly increase traffic to your site.
Ezines can be a huge investment. Since they can reach a broader audience the number of people visiting your site and ordering from you will also increase. Email marketing success will ultimately depend on the number of people that contact you.
Ezines cater to different types of clients. Choosing the right ezine to promote your site would be the best investment that you can make. For example: you are selling baby products like clothes, strollers, cribs, etc. choosing an ezine that caters to pregnant women or has articles on infants would be the logical step for you.
More and more people subscribe to ezines. Having more people looking at you ad in the ezine greatly increases your chances of having new clients. This small investment would become a great boon to email marketing.
With the use of ezines, you will undoubtedly be receiving a great deal of traffic in your business. I cant stress enough how advantageous it would be for you to make this small investment to make your business grow bigger. There are a few things to remember in choosing ezines to advertise your business. These are:
Look at the quality of the ezine. Make sure it is well made, not slapped together haphazardly.
Their existing ads-look at whether the ads remain the same in all their issues.
The run time of the ads- find out if you are paying for a one time only ad or whether your ad will appear in several issues. It is better if you find out just what it is that you are paying for.
The total number of subscribers- having a lot of subscribers to the ezine would no doubt increase traffic to your site. In email marketing, the more subscribers, the better for your business.
With the use of ezines the prospect of increasing sales and profits would become attainable. This email marketing strategy to increase the number of consumers to your website will no doubt pay off in the long run. Advertising on ezines is the cheaper way to make your business grow.
